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Responsible Marketing
Unlock growth by committing to a responsible marketing strategy that aligns your brand's authentic goals with real social impact beyond performative action.
Responsible Marketing
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix. Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.
The Engineering Leader
Great engineers don't necessarily make great leaders—at least, not without a lot of work. Finding your path to becoming a strong leader is often fraught with challenges. It's not easy to figure out how to be strategic, successful, and considerate while also being firm. Whether you're on the management or individual contributor track, you need to develop strong leadership skills. This practical book shows you how to become a well-rounded and resilient engineering leader. Understand what it means to be the driving force behind your career Learn how to self-manage and avoid the pitfalls that many newer managers face Establish evolving practices and structures to best scale your team Define the impact of your team and its core mission and values
Embodied Playwriting
Embodied Playwriting: Improv and Acting Exercises for Writing and Devising is the first book to compile new and adapted exercises for teaching playwriting in the classroom, workshop, or studio through the lens of acting and improvisation. The book provides access to the innovative practices developed by seasoned playwriting teachers from around the world who are also actors, improv performers, and theatre directors. Borrowing from the embodied art of acting and the inventive practice of improvisation, the exercises in this book will engage readers in performance-based methods that lead to the creation of fully imagined characters, dynamic relationships, and vivid drama. Step-by-step guidelin...
Me Power
“Who do you want to be?” We’ve all heard or asked this question before, yet few of us answer it because identity is not fixed, but ever-expanding as we move through life. Dr. LaNysha Tufuga Adams, Ivy-League educated linguist and founder of award-winning education consultancy Edlinguist Solutions, challenges others to not only answer this question, but to put the answer(s) into action. Me Power redefines empowerment, encouraging us to tap into our limitless flow of possibility while connecting with others. No matter the barriers, Me Power pushes us to activate the best of who we are and dismiss the possibility that power is something we can authorize, give away, or take from others. Embracing this book is the first step to activating your Me Power. So what are you waiting for?
Cultural Intelligence for Marketers
Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every a...
Taking Charge of Your Career (HBR Women at Work Series)
A purposeful career path starts with you. As a woman, navigating your career path can be challenging. At times you're faced with lack of support, unconscious bias and negative assumptions, disruptive career pauses, and more. So how can you get beyond these obstacles and progress your career in a way that is meaningful and fulfilling? Taking Charge of Your Career helps readers navigate the tricky territory of charting a rewarding career path. Whether you're new to the workforce, reentering after a pause, or trying to find your way through a midcareer slump, you'll find research, advice, and practical tips to help you move forward. This book will inspire you to: Decide what a meaningful career...
HBR Women at Work Boxed Set (6 Books)
Inspiring conversations, advancing together. The HBR Women at Work series spotlights the real challenges and opportunities women experience throughout their careers. With interviews from the popular podcast of the same name, and related articles, stories, and research, each book provides inspiration and advice for taking on topics at work such as inequity, advancement, and building community. Featuring detailed discussion guides, these books will help you spark important conversations about where we're at and how to move forward. This specially priced set, available as a six-volume paperback boxed set or as an ebook set, includes: Making Real Connections Next-Level Negotiating Speak Up, Speak Out Taking Charge of Your Career Thriving in a Male-Dominated Workplace You, the Leader
African Literature in the Digital Age
The first book-length study on the relationship between African literature and new media.
Food Security and Nutrition
Food Security and Nutrition: Utilizing Undervalued Food Plants explores the potential of underutilized and indigenous food plants to enhance food and nutrition security amid global challenges, such as climate change, water scarcity, and population growth. It emphasizes the importance of dietary diversification to reduce dependency on major staple crops, highlighting the nutritional and health benefits of lesser-known crops, such as fonio, pigeonpea, finger millet, and a wide array of wild vegetables and mushrooms. The book reviews innovative farming techniques, like the organic medium–enclosed trough system and hydroponics, which improve crop yield and nutrient content while conserving res...
