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What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iT...
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Hints, Tips, and Thoughts on Publishing on DriveThruRPGNote: Buying this title as the PDF will also give you the 2023 and 2024 versions of the PDF if you interested in how the publishing process is evolving.This book was born out of the DriveThruRPG.com Pocketquest game jam. That is an annual game jam intended to bring new people into publishing. I found myself sharing many of the lessons that I have learned the hard way to help people get the best start they can in this industry.Someone made a joke that I should write this book as part of my little white 'easier' book series, and I thought, why not?The chances of you making your living from writing for RPGs are slim to non-existent. Doubly so if you are an American*, but the chances of you making a noticeable difference to your quality of life are high. The contents are correct as of December 2024, and I have committed to updating this book as the DriveThruRPG site evolves, bugs get resolved, new bugs get introduced, and the long-awaited new website and publisher tools will become available.*Free or low-cost healthcare, education, and state pensions make a huge difference to how much you really need to earn to survive.
The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.
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Fraud has become a challenging phenomena affecting economies worldwide. Anti-fraud measures are an integral part of today’s management practices and have found their way into business education. Yet in developing countries these topics have long been neglected and only limited research has been conducted in this area. This book fills an essential gap by analyzing the impact of fraud on developing economies, describing successful anti-fraud methods and featuring cases that exemplify the measures described. The book features contributions by outstanding experts in the field and is intended for academic readers with a special interest in fraud research.
Dieses Werk stellt den künftigen Umfang des elektronischen Publizierens dar und bietet praktische Hilfe bei der Planung und Entscheidungsfindung hinsichtlich der Investitionen in Informationssysteme für elektronische Medien. Als Resultat aus dem Bedarf an fundierter Information angesichts sich rasant ändernder Technologien entstand dieser Titel als zweite Ausgabe des erfolgreichen "Electronic Publishing and Libraries: Planning for the Impact and Growth to 2003". Pluspunkte: hohe Fachkompetenz beider Autoren praktische Hilfestellung für Bibliothekare und Verleger z.B. bei Investitionen
This books is aimed at publishers, librarians, printers, communications professionals and anyone who has an interest in the past, present and future of the book. It chronicles the early beginnings of printing technology and book publishing in the context of the book as a major cultural agent. The book discusses the print medium in light of challenges from non-paper communications technologies and how the book publishing industry can face these challenges in order to remain an important player in the extant multi-media market place by exploiting the technical and creative possibilities afforded by newer digital printing technologies. - Written by a highly knowledgeable and well respected academic and practitioner in the print media field - Provides detailed technical information on conventional and digital reproduction technology - Technology is discussed in the context of the cultural evolution of communication