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Hepatology has come of age in the last decades. Biology of the liver has flour ished long before. As the largest homogeneous organ of the body the liver served as useful model in the development of biochemistry and related discip lines. Only gradually were these biological investigations applied to the clinical study of liver disease. This was particularly stimulated by the recognition that in the greater part of the world, the developing countries and what we now call the Third World, liver disease represents a major threat to overall public health. It leads to morbidity and mortality of persons in their productive years from liver cancer, cirrhosis and parasitic disease, particularly, schi...
Fruit Oils: Chemistry and Functionality presents a comprehensive overview of recent advances in the chemistry and functionality of lipid bioactive phytochemicals found in fruit oils. The chapters in this text examine the composition, physicochemical characteristics and organoleptic attributes of each of the major fruit oils. The nutritional quality, oxidative stability, and potential food and non-foodapplications of these oils are also extensively covered. The potential health benefits of the bioactive lipids found in these fruit oils are also a focus of this text. For each oil presented, the levels of omega-9, omega-6 and omega-3 fatty acids are specified, indicating the level of health-pro...
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Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Written for students studying market research at both undergraduate and postgraduate levels, this book provides a comprehensive commentary on this increasingly important subject. It includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research.
The age of stone architecture is timeless and has prehistoric roots; it reaches beyond all trends and tendencies; it avoids that sense of transience that marks most contemporary architecture; and, at the same time, it inspires our most varied reflections and experiments, whether of constructive elements or small architectonic works. This book seeks to give a logical and chronological order to those reflections. Through our contribution to the development of stone architecture, we wish to emphasis that there is much still to be investigated and invented with stone, whereby we mean the enthusiastic rediscovery of those techniques and processes that time has forgotten but that hold, nonetheless, promise for the future.
Unless the geological, tectonic, seismological and engineering aspects of earthquakes are mastered, constructions will never be safe. A thorough knowledge of earthquake geodynamics is also vital if the safety/cost ratio of all constructions is to be increased. experience, this book discusses various aspects of earthquake geodynamics in seismically active regions. The chapters include lessons learnt from earthquakes that have struck urban areas during the past two decades and cover a wide variety of topics including the analysis of seismic sequences, the study of surficial deformation and geophysical techniques for microzonation purposes.