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Hispanic Marketing
This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultur...
The Rise of the Hispanic Market in the United States
Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate Americ...
Spy
Smart. Funny. Fearless."It's pretty safe to say that Spy was the most influential magazine of the 1980s. It might have remade New York's cultural landscape; it definitely changed the whole tone of magazine journalism. It was cruel, brilliant, beautifully written and perfectly designed, and feared by all. There's no magazine I know of that's so continually referenced, held up as a benchmark, and whose demise is so lamented" --Dave Eggers. "It's a piece of garbage" --Donald Trump.
Blackwater
Meet Blackwater USA, the private army that the US government has quietly hired to operate in international war zones and on American soil. Its contacts run from military and intelligence agencies to the upper echelons of the White House; it has a military base, a fleet of aircraft and 20,000 troops, but since September 2007 the firm has been hit by a series of scandals that, far from damaging the company, have led to an unprecedented period of expansion. This revised and updated edition includes Scahill's continued investigative work into one of the outrages of our time: the privatisation of war.
HR and the New Hispanic Workforce
Be prepared to capitalize on the sweeping changes transforming America's workplace
Hispanic Trends
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An East Asian Model for Latin American Success
Latin America is at a uniquely important juncture in its history and the history of development more generally. Neoliberal market-orientated policies are being called into question, growth has been volatile and equity has stayed the same or worsened. In Latin America there is no clear direction for change. This book presents an alternative development path for Latin America based on an East Asian model. East Asia remains the only developing region so far with high stable and equitable economic development. Based on in depth analysis and the presentation of new and unique material, this study provides a new perspective on the lessons of China's rapid development and examines relations between states and companies that have led to greater success by East Asian companies entering new international markets. More importantly, it highlights how Latin American politics can and must be transformed.
Mexico Business
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Partner Risk
Publisher Fact Sheet Investigates the downside of strategic alliances & the management challenges they create.
