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Intermediality in European Avant-garde Cinema
The book proposes a new perspective on avant-garde cinema, utilising approaches from intermediality to explore how the spirit of experimentation, a hallmark of historical avant-garde and post-war artistic movements, is still present in contemporary filmmaking today. The volume explores how contemporary avant-garde filmmakers have brought innovation to modern cinema. Filmmakers, such as, Jean-Luc Godard, Lars von Trier, and Alexander Sokurov and their contemporary works will be analyzed, reflecting on their experimentation with cinematic techniques and the mixing of the film medium with other media, such as literature, theatre, and painting. Important research questions considered throughout ...
New Paths in Theatre Translation and Surtitling
"This collection provides an in-depth exploration of surtitling for theatre and its potential in enhancing accessibility and creativity in both the production and reception of theatrical performances. The volume collects the latest research on surtitling, which encompasses translating lyrics or sections of dialogue and projecting them on a screen. While most work has focused on opera, this book showcases how it has increasingly played a role in theatre by examining examples from well-known festivals and performances. The eleven chapters underscore how the hybrid nature and complex semiotic modes of theatrical texts, coupled with technological advancements, offer a plurality of possibilities ...
New Perspectives in Media Translation
This edited book explores the practice of transcreation in a variety of contexts, from audiovisual material to digital and marketing material. Drawing on the latest developments in translation and media studies, the volume promotes an understanding of the transcreation process and the way it challenges the concept of translation (Chaume 2018) and impacts on training for translators, localizers and content creators. Chapters include both theoretical and experimental research contributions that investigate facets of transcreation in diverse media and genres and offer constructive insights in the discipline. This book covers the theoretical aspects and practices of transcreation in audiovisual and digital media and will appeal to scholars, researchers and professionals working in the fields of translation, especially audiovisual translation, transcreation, localization and new media.
Transmedial Perspectives on Humour and Translation
This innovative collection spotlights the role of media crossovers in humour translation and how the latter is conveyed through new means of communication. The volume offers an in-depth exploration of the entanglements of film, theatre, literature, TV, the Internet, etc., within the framework of transmediality and their influence on the practice of translating humour. Chapters focus on the complex web of interrelationships shaped by and shaping the process(es) of transformation and adaptation that take place across media and across languages and cultures. Situating translation practices and innovations within an interdisciplinary context, the volume underscores the hybrid nature and complex semiotics of humour and the plurality of possibilities for new insights that contemporary approaches offer driven by technological advancements in the industry. The book will be of particular interest to scholars and researchers in the fields of Translation Studies, Humour Studies, Audiovisual Translation, Media Studies, and Adaptation Studies.
New Paths in Theatre Translation and Surtitling
This collection provides an in-depth exploration of surtitling for theatre and its potential in enhancing accessibility and creativity in both the production and reception of theatrical performances. The volume collects the latest research on surtitling, which encompasses translating lyrics or sections of dialogue and projecting them on a screen. While most work has focused on opera, this book showcases how it has increasingly played a role in theatre by examining examples from well-known festivals and performances. The 11 chapters underscore how the hybrid nature and complex semiotic modes of theatrical texts, coupled with technological advancements, offer a plurality of possibilities for a...
Semiotics and Visual Communication III
The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-...
Semiotics and Visual Communication II
The chapters in this book consist of selected papers that were presented at the 2nd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in October 2015. They investigate the theme of the Conference, Culture of Seduction [the seduction of culture] and look at Seduction as in “deception”, not sexual enticement, but as a mechanism of attraction and appeal which has often been the case in many communication strategies and approaches used by mass and popular culture. Seduction has historic and increasing agency in visual communication—the urgency to entice viewers is ever more powerful in difficult economic times, in an increasingly hyper-real world – and designers are led to become exceedingly complicit in its strategies. The contributions here cover a range of approaches from theoretical aspects of seduction in verbal and nonverbal communication, public spaces, design and meaning, seductive strategies, and advertising design, as well as fashion representations and packaging design.
Agencies in Feminist Translator Studies
This book sets out a new framework for a feminist history of translators, drawing on the legacy of Canadian scholar Barbara Godard and her work in establishing the Canadian literary landscape as a means of exploring agency in feminist translation studies and its implications for cross-disciplinary debates. The volume is organised in three sections, establishing feminist translator studies as its own approach, examining these dynamics at work in a comprehensive portrait of Barbara Godard’s scholarly and literary history, and looking ahead to future directions. In situating the discussion on Godard and Canadian literary history, Elena Castellano calls attention to a geographic context in whi...
Relevance and Text-on-Screen in Audiovisual Translation
This book examines audiovisual translation (AVT) practices that fall outside conventional AVT norms, drawing on work from relevance theory to highlight alternative perspectives and make the case for a multidisciplinary approach to AVT. The volume focuses on creative subtitling – otherwise known as 'text-on-screen' – through the lens of relevance theory, a cognitively grounded theory of communication. Sasamoto explores the ways in which a relevance theoretic approach can provide an analytical framework for a better understanding of the interaction between 'text-on-screen' and viewers' interpretation processes and, in turn, how media producers, professional or otherwise, use 'text-on-screen' to engage viewers in innovative ways. The volume looks at such forms as telop, creative text use on screen, and forms of user-generated text-on-screen. The book introduces a new dimension to work on cognative pragmatics and the wider applications of relevance theory in multimodal communication and AVT, making it of interest to scholars in these disciplines.
Toward Inclusion and Social Justice in Institutional Translation and Interpreting
This collection re-envisions the academic study of institutional translation and interpreting (ITI), revealing oppression in established institutional spaces toward challenging existing policies and the myths which inhibit critical inquiry within the field. ITI is broadly conceived here as translation and interpreting delivered in or for specific institutions, understood as social systems and spanning national, supranational, and international organizations as well as immigration detention centers, prisons, and national courts. The volume is organized around three parts, which explore ITI spaces and practices revealing oppressive practices, dispelling myths regarding translation and interpre...
