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Luxury Fashion Brand Management
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a com...
The Fashion Design Reference & Specification Book
An essential primer for students and first-stop reference for professionals, The Fashion Design Reference & Specification Booktakes the fashion designer through the entire design process, from conceiving a garment to marketing it. This valuable handbook contains the information and ideas essential to planning and executing fashion projects of every scale and distills them in an easy-to-use format that is compact enough to slip into a tote. Linking six central phases in the cycle of fashion—research, editing, design, construction, connection, and evolution—The Fashion Design Reference & Specification Book helps designers develop effective strategies for building a cohesive collection and communicating their vision. The Reference & Specification Book series from Rockport Publishers offers students and practicing professionals in a range of creative industries must-have information in their area of specialty in an up-to-date, concise handbook.
The Fashion Insiders' Guide to Paris
The Fashion Insiders’ Guides are carefully curated compendiums of the current hotspots, classic haunts, and hidden gems of the world’s greatest fashion destinations. A former Parisian living in New York, French Vogue correspondent Carole Sabas was often approached by friends and colleagues on their way to Paris for Fashion Week, looking for the best place for a quick facial, early morning yoga, or to meet a friend for a drink. So many people asked, in fact, that she produced a small guide filled with advice, which she gave out for free. Requests for more information and other cities came pouring in. Abrams is now making Sabas’s Paris and New York guides available to everyone, with expa...
Fendi by Karl Lagerfeld: A conversation with Loic Prigent
"Entitled Fendi by Karl Lagerfeld, it is less a book and more a tangible project; a compilation of interviews, drawings, and recorded conversations with Lagerfeld spanning the last five decades. The legendary German designer talks about his earliest memories of working with Fendi, his favourite Fendi anecdotes and his first visit to the atelier in Rome. Most special of all though, are his signature collection sketches - black pen and outlined in a rainbow of crayon hues of course - which really capture the essence and the progression of the man who adopted the Roman label as his own in 1965"--Publisher's web site.
Becoming a Fashion Designer
The complete guide to the fashion industry, featuring interviews with top designers who explain the intricacies of the world of fashion design Anyone who has ever tried to launch a fashion design career knows how grueling it can be. The fashion industry is a highly prominent field, yielding a competitive environment that is greatly guarded, secretive, and difficult to infiltrate. Becoming a Fashion Designer provides all the information, resources, and tools you need to help you navigate these obstacles and successfully launch a career in fashion design. Of the various job opportunities available in the fashion industry, the career path of a fashion designer consistently ranks as the most pop...
The Secrets of Fashion Drawing
Drawing is the primary skill for anyone considering a career in fashion design. The Secrets of Fashion Drawing is a down-to-earth yet inspiring insight into aspects of drawing and illustration for this exclusive sector. Starting with a look at materials, equipment and different ways of working, the book addresses the language of fashion, its origins and uses. It also includes a fun and fascinating trip through the world of colour, examining its importance and significance in fashion, and explores drawing styles and presentation methods. Featuring experiences and inspirations of fashion professionals, it gives an exclusive peek behind the scenes to discover exactly how the industry works.
Fashion Marketing and Communications
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry. Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marke...
French Queer Cinema
A full account of the formation and reception of contemporary queer film in France.
Fashion Film
The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising and documentary film-making, right up to today's visual spread of...
