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The Blockbuster Toy!
By conducting an in-depth review of the great toys from ancient times to the present, youth- marketing expert Gene Del Vecchio reveals the six core qualities that help toys achieve blockbuster status: the toy's unique satisfaction of children�s emotional needsthe toy's acceptance among parents and unique fulfillment of their needsthe toy's perfect alignment with significant historical events or social trendsthe toy's ability to reinvent itselfthe toy's employment of inspiring, playful marketing and, sometimes, the toy�s serendipitous rendezvous with powerful, random events The Blockbuster Toy! How to Invent the Next BIG Thing also sheds light on the definition of what it means to b...
Warman's Americana & Collectibles
"More than 25,000 updated prices, 240 popular categories, collectibles from 1930s to today, expert collecting advice, histories, references"--Cover
Dictionary of Toys and Games in American Popular Culture
Keep the information you need on playthings and pop culture at your fingertips! The Dictionary of Toys and Games in American Popular Culture is an A-to-Z reference guide to the playthings that amused us as children and fascinate us as adults. This enlightening—and entertaining—resource, complete with cross-references, provides easy access to concise but detailed descriptions that place toys and board games in their social and cultural contexts. From action figures to yo-yos, the book is your tour guide through the museum of sought-after collectibles and forgotten treasures that mirror the fads and fashions that helped define pop culture in the United States. The Dictionary of Toys and Ga...
营销全凭一张嘴
本书包括:口碑的传播、取胜于网络之中、刺激口碑等内容。
Toys and American Culture
Tracing developments in toy making and marketing across the evolving landscape of the 20th century, this encyclopedia is a comprehensive reference guide to America's most popular playthings and the culture to which they belong. From the origins of favorite playthings to their associations with events and activities, the study of a nation's toys reveals the hopes, goals, values, and priorities of its people. Toys have influenced the science, art, and religion of the United States, and have contributed to the development of business, politics, and medicine. Toys and American Culture: An Encyclopedia documents America's shifting cultural values as they are embedded within and transmitted by the...
Schroeder's Collectible Toys Antique to Modern Price Guide
Identification & values of over 20,000 collectible toys.
Schroeder's Collectible Toys Antique to Modern Price Guide
Of the many toy books on the market today, only one tackles the enor- mous and varied field head-onSchroeders Collectible Toys, Antique to Modern! This book has been highly acclaimed and enthusiastically accepted by toy collectors and dealers all over the country. Backing the editors is a fantastic team of researchers and advisors who carefully check every line for up-to-the-minute accuracy. Though primarily a price guide, the book also contains coded dealer listings devised to help the reader track down and purchase those hard-to-find items.
