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Profitable Marketing Communications
Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.
Interpol's Forensic Science Review
Every three years, worldwide forensics experts gather at the Interpol Forensic Science Symposium to exchange ideas and discuss scientific advances in the field of forensic science and criminal justice. Drawn from contributions made at the latest gathering in Lyon, France, Interpol's Forensic Science Review is a one-source reference providing a comp
This Victorian Life
Part memoir, part micro-history, this is an exploration of the present through the lens of the past. We all know that the best way to study a foreign language is to go to a country where it's spoken, but can the same immersion method be applied to history? How do interactions with antique objects influence perceptions of the modern world? From Victorian beauty regimes to nineteenth-century bicycles, custard recipes to taxidermy experiments, oil lamps to an ice box, Sarah and Gabriel Chrisman decided to explore nineteenth-century culture and technologies from the inside out. Even the deepest aspects of their lives became affected, and the more immersed they became in the late Victorian era, t...
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Stable Isotope Forensics
This book provides the first comprehensive, overview and guide to forensic isotope analysis, an exciting new application of stable isotope analytical techniques. Topics are introduced using examples and real-life case studies such as food quality control where isotope analysis has already had a major impact, in terms of consumer protection, These examples illustrate the underlying principles of isotope profiling or fingerprinting. A section comprising actual criminal case work is used to build a bridge between the introduction and the technical section to encourage students to engage with this novel departure for analytical sciences while at the same time providing hands-on examples for the ...
Your Ad Here
2013 Book of the Year, Visual Communication Division, National Communication Association “It is a truism that, in media, everyone knows they are being sold something all the time. It is exactly because of this that we become blind to the subtle seductions of contemporary commercial culture—and Michael Serazio is here to open our eyes.” —Mark Deuze, author of Media Life and Media Work “Michael Serazio has produced an extremely important and engaging book: well researched and highly readable, it provides a detailed and compelling account of the mechanisms of consumer governance at work in the digital age. It deserves a wide readership among scholars and students alike.” —Liz Moor...
Handbook of Trace Evidence Analysis
Covers new trace evidence techniques and expanding areas of analysis, along with key theory and applications Developed around the need for updated information in the disciplines of trace evidence the Handbook of Trace Evidence Analysis focuses on the increasing awareness and need for validation, modern methods for addressing and controlling contamination, the shift towards incorporating statistical analyses into the interpretation phase and cutting edge research into new forensic science methods and their application. Beginning with an overview of the topic and discussing the important role that information derived from trace materials can provide during investigations, the book then present...
The Fundamentals of Graphic Design
The book covers key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. The Fundamentals of Graphic Design places graphic design in its socio-historical context, discussing its influences and development. It includes contributions of work from contemporary designers, including Pentagram, Why Not Associates and Studio Myerscough. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.
Magic in Your Cup
Quench Your Thirst for Liquid Magic with this Collection of Bewitching Brews Tap into the power of your coffee, cocktails, cocoa, and other cauldron concoctions. With a blend of ancient wisdom and modern mixology, this book serves up stories, spells, and healthful discussion alongside dozens of drink recipes, including cranberry-infused water and cannabis tea. Former bartender Runa Troy invites you to embrace the alchemy of intention one beverage at a time. She introduces you to the magic inherent in each ingredient and vessel, guiding you to layer these energies for potent elixirs. She also teaches you how to imbue additional properties into each drop with practices like the creation of moon water. This beautiful book empowers you to amplify your potion craft and turn every sip into an enchanting experience. Includes a foreword by Theresa Reed (aka The Tarot Lady), author of Tarot: No Questions Asked
CRM in Real Time
This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenbergs 20 plus years of experience guiding firms to a successful implementation of CRM solutions and techniques. Goldenberg demonstrates how the right mix of people, process, and technology can help firms achieve a superior level of customer satisfaction, loyalty, and new business. Beginning with a primer for executives who need to get quickly up-to-speed on CRM, the book covers a full range of critical issues including integration challenges and security concerns, and illuminates CRMs key role in the 24/7/365 real-time business revolution. CRM in Real Time is an essential guide for any organization seeking to maximize customer relationships, coordinate customer-facing functions, and leverage the power of the Internet as business goes real time.
