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ENGLISH SUMMERY: The book will show you how to use communications strategically, tactically and specifically to achieve your personal, professional, political or business objectives faster and more efficient. "How you get, what you want" is about the powerful tools of communication and their mechanisms and laws. And of course, the amazing results that can be achieved if one understands and masters the tools of communication. The author with much humor practically takes you ever deeper into the world of communication and shows you how you can use it to get, what you want. Whether it involves communicating with friends or family members, business partners, customers or politicians, even with g...
Communicational Marketing
Communication is of vital importance for everyone. It is omnipresent and exerts enormous influence on the way we think and act - from interpersonal relationships to consumer behavior. Marketing comes into play whenever something is to be sold. It lays out the course of action, determines the goals, and develops the strategies by which these goals can be attained as quickly and effectively as possible. In Communicational Marketing, Luigi Carlo De Micco combines both of these factors. Like other marketing approaches, communicational marketing is concerned with the advertising and selling of products and services. But unlike conventional advertising methods, the starting point for communication...
Opera in the Age of Rousseau
Historians of French politics, art, philosophy and literature have long known the tensions and fascinations of Louis XV's reign, the 1750s in particular. David Charlton's study comprehensively re-examines this period, from Rameau to Gluck and elucidates the long-term issues surrounding opera. Taking Rousseau's Le Devin du Village as one narrative centrepiece, Charlton investigates this opera's origins and influences in the 1740s and goes on to use past and present research to create a new structural model that explains the elements of reform in Gluck's tragédies for Paris. Charlton's book opens many new perspectives on the musical practices and politics of the period, including the Querelle des Bouffons. It gives the first detailed account of intermezzi and opere buffe performed by Eustachio Bambini's troupe at the Paris Opéra from August 1752 to February 1754 and discusses Rameau's comedies Platée and Les Paladins and their origins.
Mafia Organizations
Makes sense of mafias as organizations, via a pioneering comparative analysis of seven mafia groups from around the world. This collative study of historical accounts, official data, investigative sources, and interviews will aid students and scholars of sociology, organizational studies and criminology to better understand how mafias work.
How to Find and Convince Investors
"Finding and convincing investors" is a practical book, whereby the reader gains an insight into how investors think and make decisions. The author, who introduced his own company on the Stock Exchange back in 2000, has himself been active for over ten years as a consultant and investor in various industries. He further was as an entrepreneur, also successful from the onset in acquiring capital for his growth plans; he as such knows both sides of the capital market. In "Finding and convincing investors," the reader learns from the perspective of an experienced investor, what is factors in terms of ideas, innovations, businesses or growth plans are important, when attracting investors. The bo...
Ancient Marbles in Naples in the Eighteenth Century
In Ancient Marbles in Naples in the Eighteenth Century Eloisa Dodero aims at documenting the history of numerous private collections formed in Naples during the 18th century, with particular concern for the “Neapolitan marbles” and the circumstances of their dispersal. Research has thus made it possible to formulate a synthesis of the collecting dynamics of Naples in the 18th century, to define the interest of the great European collectors, especially British, in the antiquities of the city and its territory and to draw up a catalogue which for the first time brings together the nucleus of sculptures reported in the Neapolitan collections or coming from irregular excavations, most of which shared the destiny of dispersal, in some cases here traced in definitive fashion.
How You Get What You Want
ENGLISH SUMMARY: The book will show you how to use communications strategically, tactically and specifically to achieve your personal, professional, political or business objectives faster and more efficient. "How you get, what you want" is about the powerful tools of communication and their mechanisms and laws. And of course, the amazing results that can be achieved if one understands and masters the tools of communication. The author with much humor practically takes you ever deeper into the world of communication and shows you how you can use it to get, what you want. Whether it involves communicating with friends or family members, business partners, customers or politicians, even with g...
Salvator Rosa in French Literature
" Salvator Rosa (1615–1673) was a colorful and controversial Italian painter, talented musician, a notable comic actor, a prolific correspondent, and a successful satirist and poet. His paintings, especially his rugged landscapes and their evocation of the sublime, appealed to Romantic writers, and his work was highly influential on several generations of European writers. James S. Patty analyzes Rosa’s tremendous influence on French writers, chiefly those of the nineteenth century, such as Stendhal, Honoré de Balzac, Victor Hugo, George Sand, and Théophile Gautier. Arranged in chronological order, with numerous quotations from French fiction, poetry, drama, art criticism, art history, literary history, and reference works, Salvator Rosa in French Literature forms a narrative account of the reception of Rosa’s life and work in the world of French letters. James S. Patty, professor emeritus of French at Vanderbilt University, is the author of Dürer in French Letters . He lives in Nashville, Tennessee.
Plague and Pestilence in Literature and Art (Classic Reprint)
Excerpt from Plague and Pestilence in Literature and Art This volume represents substantially the F itzpatrick Lectures which I had the privilege of delivering at the Royal College of Physicians in 1912. Originally I intended to do no more than gather together into a succinct record the various memorials and reminders of Pestilence that I had met with in my wanderings at home and abroad and in my casual incursions into general literature. Insensibly the desire to understand supplanted the desire merely to record, and the desire to explain superseded the endeavour to understand. I have turned my attention, as far as practicable, only to the literary and artistic associations of Pestilence, bu...
