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Tomorrowmind
"As we sit on the cusp of some of the most turbulent economic changes in history, many of us wonder how we can not only survive but flourish in our careers. Now, Tomorrowmind provides ... plans and actionable advice for facing the uncertain future of work, ... [offering] key skills on everything from resilience and innovation to social connection and foresight"--
Digital Marketing Excellence
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for r...
Nudgeable
In the past, people relied on intuition, personal experience, or traditional motivation techniques such as reward and punishment to succeed in their professional roles. However, with the advancements in science and technology during the last couple of decades, we have gained a deeper understanding of human behavior. By integrating ground-breaking research in behavioral science with a practical perspective, Nudgeable presents new strategies for managing workplace behaviors. Through each chapter, readers will discover how to identify and address the effects of unconscious biases in their relationships with colleagues, supervisors, and subordinates. Nudgeable demonstrates how behavioral science...
Transit Life
An exploration of the ways that everyday life in the city is defined by commuting. We spend much of our lives in transit to and from work. Although we might dismiss our daily commute as a wearying slog, we rarely stop to think about the significance of these daily journeys. In Transit Life, David Bissell explores how everyday life in cities is increasingly defined by commuting. Examining the overlooked events and encounters of the commute, Bissell shows that the material experiences of our daily journeys are transforming life in our cities. The commute is a time where some of the most pressing tensions of contemporary life play out, striking at the heart of such issues as our work-life balan...
Emarketing Excellence
Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.
The Rowman & Littlefield Handbook on Aging and Work
The Rowman & Littlefield Handbook on Aging and Work is a comprehensive resource for students, scholars, and practitioners seeking a broad overview of interrelated topics concerning the aging workforce or insightful discussions of specific issues and challenges facing people in the demographic. Notably, its chapters address the impact of current conditions and developments on the individual worker, organizations and employers, and society as a whole.
