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Common Surgeries Made Easy
There are about 1,300 general surgery residency spots a year in the US alone. In addition, 20,000 medical students rotate through surgery a year. With medical students and residents routinely scrubbing into surgeries that they've never seen or have only seen a handful of times, an easy, practical, to the point, user friendly reminder of the major steps of an operation is vital. It is not uncommon to see medical students and residents watching videos or searching online frantically to understand a common operation. This book serves as a practical guide for the resident to easily carry in their pocket, quickly skim through, and have the basic steps of every major operation at their fingertips. Common Surgeries Made Easy is written in a bullet point format with clear illustrations to provide an easy to read, quick overview of the "core" surgeries encountered during residency with some added advanced operations for extended use in the beginning stages of a medical career. Geared towards quick review for the oral board exams, this study guide caters specifically to the resident.
Staging Laparoscopy
Included here is a discussion of the pathophysiological aspects and risks of laparoscopic staging (such as trocar metastases) on the basis of international experience.
Mental Conditioning to Perform Common Operations in General Surgery Training
This book is intended for medical students and surgical trainees such as surgical residents and fellows. It provides a practical preparation guide for common surgical procedures. Operations are divided into twelve sections that cover commonly performed general surgery operations such as bariatric, breast, cardiothoracic, colorectal, minimally invasive, and more. The chapters included in these sections aim to assist residents and fellows in facilitating memorization of the operation sequence and movements required to perform a given task. It will also help enhance skill development in the operating room. Written by residents and highly experienced attending surgeons, Mental Conditioning to Perform Common Operations in General Surgery Training: A Systematic Approach to Expediting Skill Acquisition and Maintaining Dexterity in Performance provides a comprehensive systematic approach to performing surgical procedures.
Hey, Whipple, Squeeze This
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This bo...
X and Why
Were we ever designed to be a monogamous species? Is it true that all women are bisexual? Is testosterone to blame for making men monsters? This is a book about the place where biology meets behaviour and where sexual differences in our bodies most closely translate into gender differences in the mind. In this timely twenty-first century reboot of the seminal bestseller Men Are From Mars, Women Are from Venus, Whipple travels far and wide from a gay penguin sanctuary in Germany to the headquarters of the world's biggest online dating agency in New York and draws on the latest studies in behavioural science as well as fascinating explorations into anthropology to produce a surprising tale of expectations and mismatches. If you are currently single, this book is about your place in the dating market your successes, your failures and what they mean. If you are married, it is about why you chose the person you are with, why they chose you and the circumstances in which either of you might put it all at risk and stray.
Atlas of Surgical Operations
"For more than half-a-century, Zollinger's Atlas of Surgical Operations has been the gold-standard reference for learning how to perform the most common surgical procedures using safe, well-established techniques. The ninth edition continues this tradition of excellence with the addition of color illustrations and coverage of more than 230 procedures, including many of the most important laparoscopic operations. Following the proven effective design of previous editions, each procedure is fully explained on two pages. The right page contains beautifully rendered line drawings with color highlights that depict every important action a surgeon must consider while performing the operation. The facing page includes consistently formatted coverage of indications, preoperative preparation, anesthesia, position, operative preparation, incision and exposure, procedure, closure, and postoperative care."--Publisher's website.
Hey, Whipple, Squeeze This
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
Someone at a Distance
J. B. Priestly describes Dorothy Whipple as a "Jane Austen of the Twentieth Century."
Pancreatoduodenectomy
Alessandro Condivilla of Bologna first attempted a resection of the head of the pan creas in 1898, but several decades of further trial-and-error attempts ensued before the prototype procedure of pancreatoduodenectomy (PD) was established by Whipple in 1935. In the half-century following that landmark, refinements of surgical technique, including pancreatico-and bilio-entero anastomosis as well as develop ment of new technology to support perioperative management and patient care have contributed to the decrease in mortality and morbidity rates for obstructive jaundice and pancreatic fistula. The improvement in mortality and morbidity rates associated with PD has led to an increase in the nu...
Uveitis
Focusing solely on uveitis care, this quick reference guide will provide a compiled and easy to navigate differential diagnosis – making an often daunting task for clinicians easier, quicker, and more accurate by using a concise outline format to list the most critical aspects of a disease entity. Uveitis: A Quick Guide to Essential Diagnosis opens with a Diagnosis Flowchart, so that the reader can select the most probable diagnoses based on patient’s history and exam. From there the reader can then quickly turn to the corresponding chapter to learn about the most critical aspects of the disease entity: epidemiology, characteristic exam and imaging findings, prognostic factors, and treatment options. This book is written for ophthalmic care providers including general ophthalmologists, subspecialists, fellows, residents and optometrists and features research and contributions from institutions that are global leaders in uveitis care.
