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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
Annual Reports in Medicinal Chemistry
Annual Reports in Medicinal Chemistry provides timely and critical reviews of important topics in medicinal chemistry together with an emphasis on emerging topics in the biological sciences, which are expected to provide the basis for entirely new future therapies.* Critical reviews of the previous year's literature in many topics of interest to medicinal chemists * Highlights major developments in medicinal chemistry * Includes a comprehensive set of cumulative indexes to easily locate topics in all published volumes
Index Medicus
Vols. for 1963- include as pt. 2 of the Jan. issue: Medical subject headings.
A Kentish Miscellany
None
Design for Sustainability
Design for Sustainability: Green Materials and Processes provides fundamental and practical knowledge surrounding product development applications throughout the entire lifecycle of green materials, ranging from conceptual design, material and manufacturing process selection, and environmental lifecycle assessment. In addition, several topics covering recent advances in the application of sustainable design within the automotive, building and construction, packaging and consumer product industries are also included in this book to provide practical examples of this philosophy in current applications. Lastly, a section on implementation of design for sustainability in education is added to ai...
Situating Children of Migrants across Borders and Origins
This open access wide-ranging collation of papers examines a host of issues in studying second-generation immigrants, their life courses, and their relations with older generations. Tightly focused on methodological aspects, both quantitative and qualitative, the volume features the work of authors from numerous countries, from differing disciplines, and approaches. A key addition in a corpus of literature which has until now been restricted to studying the childhood, adolescence and youth of the children of immigrants, the material includes analysis of longitudinal and transnational efforts to address challenges such as defining the population to be studied, and the difficulties of follow-u...
The Palgrave Handbook of Race and Ethnic Inequalities in Education
This comprehensive, state-of-the-art reference work provides the first systematic review to date of how sociologists have studied the relationship between race/ethnicity and educational inequality over the last thirty years in eighteen different national contexts.
Migrant, Roma and Post-Colonial Youth in Education across Europe
This book compares the educational experiences of adolescents from a variety of 'visible' ethnic minority groups across Europe. Focusing on underprivileged urban contexts, it reveals the structural inequalities, as well as the often conflicting inter-ethnic relations which develop in classrooms, playgrounds and larger communities.
