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The Marshall Plan
Traces the history of the Marshall Plan and the efforts to reconstruct western Europe as a bulwark against communist authoritarianism during a two-year period that saw the collapse of postwar U.S.-Soviet relations and the beginning of the Cold War.
Sales Force Management
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice. Pedagogical features include: Engaging breakout questions designed to spark lively discussion Leadership challenge assignments and mini-cases to help students unders...
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