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The Macintosh Way
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
Apple Macintosh Encyclopedia
The Apple Macintosh Encyclopedia provides easily accessible, brief and understandable information on the topics that you are most likely to have questions about. We have carefully digested the manuals, books, magazine articles, and other information sources for the Macintosh. These, combined with our own experience in using the Macintosh and other personal computers, have been integrated into an alphabetical sequence of short entries in the style of an encyclopedia. The goal is to provide concise, useful and easy-to-understand information on a particular topic that is quickly accessible when you need it. Much of the information in the entries is not contained in the manuals provided with the...
Macintosh Switcher's Guide
Designed for Windows users ready to make the switch, this book covers the beginnings of Apple and Macintosh, how to turn Windows skills into Macintosh skills, and other topics important to a new Mac user coming from the Windows world.
Insanely Great
The creation of the Mac in 1984 catapulted America into the digital millennium, captured a fanatic cult audience, and transformed the computer industry into an unprecedented mix of technology, economics, and show business. Now veteran technology writer and Newsweek senior editor Steven Levy zooms in on the great machine and the fortunes of the unique company responsible for its evolution. Loaded with anecdote and insight, and peppered with sharp commentary, Insanely Great is the definitive book on the most important computer ever made. It is a must-have for anyone curious about how we got to the interactive age.
Macintosh Terminal Pocket Guide
Unlock the secrets of the Terminal and discover how this powerful tool solves problems the Finder can't handle. With this handy guide, you'll learn commands for a variety of tasks, such as killing programs that refuse to quit, renaming a large batch of files in seconds, or running jobs in the background while you do other work. Get started with an easy-to-understand overview of the Terminal and its partner, the shell. Then dive into commands neatly arranged into two dozen categories, including directory operations, file comparisons, and network connections. Each command includes a concise description of its purpose and features. Log into your Mac from remote locations Search and modify files in powerful ways Schedule jobs for particular days and times Let several people use one Mac at the same time Compress and uncompress files in a variety of formats View and manipulate Mac OS X processes Combine multiple commands to perform complex operations Download and install additional commands from the Internet
Crossing Platforms A Macintosh/Windows Phrasebook
Like travelers in a foreign land, Mac users working in Windows or Windowusers working on a Mac often find themselves in unfamiliar territory with no guidebook--until now. Engst and Pogue assembled a handy way of translating elements from one platform to the other, or for deciphering elements that are new and unfamiliar.
Macintosh Human Interface Guidelines
This book provides authoritative information on the theory behind the Macintosh 'look and feel' and the practice of using individual interface components. It includes many examples of good design and explains why one implementation is superior to another. Anyone designing or creating a product for Macintosh computers needs to understand the information in this book.
Crossing Platforms A Macintosh/Windows Phrasebook
Like travelers in a foreign land, Mac users working in Windows or Windows users working on a Mac often find themselves in unfamiliar territory with no guidebook. Crossing Platforms: A Macintosh/Windows Phrasebook, with information presented in a translation dictionary-like format, offers users a handy way of translating skills and knowledge from one platform to the other. Whether it's explaining the difference between Macintoshaliases and Windows shortcuts or explaining how a Windows user would go about setting up Internet access on a Mac, this book provides readers a simple means to look up familiar interface elements and system features and learn how that element or feature works on the ot...
Office 2008 for Macintosh: The Missing Manual
Still the top-selling software suite for Mac users, Microsoft Office has been improved and enhanced to take advantage of the latest Mac OS X features. You'll find lots of new features in Office 2008 for Word, Excel, PowerPoint and Entourage, but not a page of printed instructions to guide you through the changes. Office 2008 for Macintosh: The Missing Manual gives you the friendly, thorough introduction you need, whether you're a beginner who can't do more than point and click, or a power user who's ready to tackle a few advanced techniques. To cover Word, Excel, PowerPoint and Entourage, this guide gives you four superb books in one -- a separate section each for program! You can manage you...
