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Proceedings of the 2nd International Joint Conference on Hospitality and Tourism, IJCHT 2022, 6-7 October 2022, Singaraja, Bali, Indonesia
The 2nd International Joint Conference on Hospitality and Tourism (IJCHT) is an international forum that organized by the faculty of engineering and vocational, Universitas Pendidikan Ganesha, Bali, Indonesia as main organizer, previously the first (IJCHT) was held in UiTM Mara, Cawanag Pulau Pinang, Malaysia. The co-organized come from any other international institutions such as (1) Çanakkale Onsekiz Mart University, Turkiye/TROAS International Tourism Research Association (Turki), (2) Thammasat University, GSTM, National Institute of Development Administration (Thailand), (3) Universiti Teknologi MARA Cawangan Pulau Pinang (Malaysia), (4) the University of South Florida, Muma College of ...
Buku Ajar Digital Marketing
Buku Ajar Digital Marketing ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu digital marketing. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang digital marketing dan diberbagai bidang Ilmu terkait lainnya. Buku ini dapat digunakan sebagai panduan dan referensi mengajar mata kuliah digital marketing dan menyesuaikan dengan Rencana Pembelajaran Semester tingkat Perguruan Tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari pengenalan dasar digital marketing, analisis pasar digital, strategi pemasaran, digital, jenis-jenis promosi digital dan juga konten pemasaran. Selain itu, materi mengenai Copywriting dan data analytics, evaluasi kinerja digital marketing dibahas secara mendalam. Buku ajar ini disusun secara sistematis, ditulis dengan bahasa yang jelas dan mudah dipahami, dan dapat digunakan dalam kegiatan pembelajaran.
Cultural Tourism Research Methods
Cultural tourism includes experiencing local culture, traditions and lifestyle, participation in arts-related activities, and visits to museums, monuments and heritage sites. This book reviews a wide range of qualitative and quantitative research methods applied to the field. It is suitable for students and researchers in tourism and leisure.
OECD Studies on Tourism Tourism and the Creative Economy
This report examines the growing relationship between tourism and the creative industries in a variety of contexts in order to guide the development of effective policies to develop added value from the emerging relationship and ensure coherency across governments.
Contemporary Issues in Management
This book is for upper-level students, managers and academics who are interested in exploring the Šmessy reality� of the contemporary workplace and in considering how things might be done differently. In particular, it offers a critical perspective on
Balancing Development and Sustainability in Tourism Destinations
This book contains 35 papers from the Tourism Outlook Conference held in Lombok, Indonesia in July 2015. The book presents comprehensive discussions on sustainability in the tourism industry. It includes research on various constituents of the tourism sector and analyses of each of them from a sustainability standpoint. Case studies that are global in nature are presented to show how sustainable applications can be used and how concerns can be addressed. The book is a response to rapid change in contemporary tourism trends brought about by global economic and social forces such as development pressures, population growth, major resource extraction, industrial fishing, global climate change and steadily rising sea levels. Balancing Development and Sustainability in Tourism Destinations serves as a platform for students and educators, government agency employees, hospitality and tourism industry practitioners, public and private land managers, community development workers, and others interested in identifying practical solutions, charting new directions, and creating opportunities for sustainable tourism development.
