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Power Up
With empowering insights to help women navigate the narrowest corridors of sexism, tech-industry pioneer Magdalena Yesil shares on-the-ground career advice that is as powerful as any MBA Pioneering Silicon Valley entrepreneur and investor Magdalena Yesil came to the United States in 1976 with two suitcases and $43, blind to the challenges she would face as a woman and immigrant in Silicon Valley. Today, she is best known as the first investor and a founding board member of Salesforce, the now-multibillion dollar company that ushered in the era of cloud-based computing. In Power Up: How Smart Women Win in the New Economy, Yesil urges women to look beyond the alarming gender statistics of the ...
Alpha Girls
An unforgettable story of four women who, through grit and ingenuity, became stars in the cutthroat, high-stakes, male dominated world of venture capital in Silicon Valley, and helped build some of the foremost companies of our time. In Alpha Girls, award-winning journalist Julian Guthrie takes readers behind the closed doors of venture capital, an industry that transforms economies and shapes how we live. We follow the lives and careers of four women who were largely written out of history - until now. Magdalena Yesil, who arrived in America from Turkey with $43 to her name, would go on to receive her electrical engineering degree from Stanford, found some of the first companies to commerci...
Creating the Virtual Store
Countless companies all over the world now have their own Web sites where people can explore and evaluate their goods and services. Now the trick is to turn those who are "just looking" into buyers by offering the ability to make cash transactions over the Internet. Thanks to companies like CyberCash, Digicash and First Virtual, this technology now exists, but businesses still have to learn how to transform their Web pages into "Virtual Stores". In this book Magdalena Yesil, a co-founder of CyberCash, shows businesses how to convert their existing Web sites into commercial venues that can handle sales and payments directly over the Internet. The book covers everything from budgeting and planning, to selecting the appropriate technologies for creating a virtual store, to advertising, promotion and sales.
The Politics of Promotion
Break into the power circle and build relationships that advance careers The Politics of Promotion offers women the tools and guidance they need to successfully navigate the realities of their organization, emphasizing the need to understand office politics to get the promotions and recognition they deserve. Written by Bonnie Marcus, a professional coach who focuses on helping women advance their careers, this book demonstrates the impact of relationships and sponsorship on career trajectory. Readers will learn why excellence and achievement aren't propulsion enough to get ahead, and how networking with power and intention can make all the difference in perception, reputation, and promotion....
I'm Not Really a Waitress
Inspiring women to pursue their own colorful dreams, I'm Not Really a Waitress tells the story of how Suzi Weiss-Fischmann transformed a small dental supply company into a #1 beauty brand around the world Today, OPI is known as a global beauty brand, famous for its trend-setting colors, unforgettable shade names, and celebrity collaborations with the biggest stars from film, television, music, and sports. But behind all the glamour is the little-known tale of OPI's unlikely origins-an intimate and inspiring story of a timid schoolgirl who arrives in this country with little money and no English and becomes the business leader and industry game-changer known worldwide as "Suzi, the First Lady of Nails." In I'm Not Really a Waitress--titled after OPI's top-selling nail color--Suzi reveals the events that led her family to flee Communist Hungary and eventually come to New York City in pursuit of the American dream. She shares how those early experiences gave rise to OPI's revolutionary vision of freedom and empowerment, and how Suzi transformed an industry by celebrating the power of color-and of women themselves.
Lean B2B
Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneursh...
Ask For It
From the authors of Women Don’t Ask, the groundbreaking book that revealed just how much women lose when they avoid negotiation, here is the action plan that women all over the country requested—a guide to negotiating anything effectively using strategies that feel comfortable to you as a woman. Whether it’s a raise, that overdue promotion, an exciting new assignment, or even extra help around the house, this four-phase program, backed by years of research and practical success, will show you how to recognize how much more you really deserve, maximize your bargaining power, develop the best strategy for your situation, and manage the reactions and emotions that may arise—on both sides. Guided step-by-step, you’ll learn how to draw on your special strengths to reach agreements that benefit everyone involved. This collaborative, problem-solving approach will propel you to new places both professionally and personally—and open doors you thought were closed.
The Intelligent Investor - Silicon Valley
From the bestselling authors of The Fifth Era, Corporate Innovation in the Fifth Era and Blockchain Competitive Advantage comes a new book full of practical wisdom for investors and entrepreneurs from 50 leading Silicon Valley angels and venture capitalists Contributions from more than 50 of Silicon Valley's leading backers of early stage companies: What they have learned about early stage investing The secrets they wish they had known before they got started The wisdom and advice they want to share with you.
The Memo
From microaggressions to the wage gap, The Memo empowers women of color with actionable advice on challenges and offers a clear path to success. Most business books provide a one-size-fits-all approach to career advice that overlooks the unique barriers that women of color face. In The Memo, Minda Harts offers a much-needed career guide tailored specifically for women of color. Drawing on knowledge gained from her past career as a fundraising consultant to top colleges across the country, Harts now brings her powerhouse entrepreneurial experience as CEO of The Memo to the page. With wit and candor, she acknowledges "ugly truths" that keep women of color from having a seat at the table in corporate America. Providing straight talk on how to navigate networking, office politics, and money, while showing how to make real change to the system, The Memo offers support and long-overdue advice on how women of color can succeed in their careers.
The Resilience Breakthrough
A Guide to Resilience: The Second-Greatest Principle in the World Christian Moore is convinced that each of us has a power hidden within, something that can get us through any kind of adversity. That power is resilience. In The Resilience Breakthrough, Moore delivers a practical primer on how you can become more resilient in a world of instability and narrowing opportunity, whether you’re facing financial troubles, health setbacks, challenges on the job, or any other problem. We can all have our own resilience breakthrough, Moore argues, and can each learn how to use adverse circumstances as potent fuel for overcoming life’s hardships. As he shares engaging real-life stories and brutally honest analysis of his own experiences, Moore equips you with twenty-seven resilience-building tools that you can start using today—in your personal life or in your organization.
