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İşletmelerde Karar Verme Teknikleri
İşletmelerin yönetiminde etkin, verimli ve başarılı yöneticilik yapabilmenin yolu; doğru, isabetli kararlar vermekle mümkün görülmektedir. Karar verme durumunda olan her seviyedeki yöneticinin önünde pek çok değişken, belirsizlik ve risk faktörleri mevcuttur. Bu durumdaki yöneticinin sübjektif ve objektif karar verme yönlerine eğilimleri söz konusu olacaktır. Doğru olan yol ise yöneticinin karar vermeden önce, objektif verilerden yararlanarak sayısal karar verme tekniklerinden yararlanmasıdır. Böylece işletme yöneticisi, yürüttüğü faaliyetler bakımından, minimum maliyet ve maksimum kazancı sağlayacak değişkenlerin seçimine karar vermesi söz konu...
Introducing Public Administration
Updated in its 8th edition, Introducing Public Administration provides readers with a solid, conceptual foundation in public administration, and contains the latest information on important trends in the discipline.Known for their lively and witty writing style, Shafritz, Russell, and Borick cover the most important issues in public administration using examples from various disciplines and modern culture. This approach captivates readers and encourages them to think critically about the nature of public administration today.
The Marketing Revolution in Politics
In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their exa...
Organization Theory
What is organization theory and why does it matter? Where did it start, how has it developed, and what impact does it have on organisations? This book brings a fresh approach to these questions and is aimed at undergraduates and postgraduates for whom the study of organizational theory or analysis is an integral part of their degree programme. What is organization theory and why does it matter? Where did it start, how has it developed, and what impact does it have on today's organisations? What challenges does it pose, what solutions can it offer, and how can it be used to make sense of contemporary management and organization? This book addresses these questions and explores organization th...
The Sociology of Ethnicity
Provides a coherent theoretical framework for the sociological analysis of ethnicity
Conspiracy Theories and Secret Societies For Dummies
Entering the world of conspiracy theories and secret societies is like stepping into a distant, parallel universe where the laws of physics have completely changed: black means white, up is down, and if you want to understand what’s really going on, you need a good reference book. That’s where Conspiracy Theories & Secret Societies For Dummies comes in. Whether you’re a skeptic or a true believer, this fascinating guide, packed with the latest information, walks you through some of the most infamous conspiracy theories — such as Area 51 and the assassination of JFK — and introduces you to such mysterious organizations as the Freemasons, the Ninjas, the Mafia, and Rosicrucians. This...
The Sociology of Fun
hat is fun? How is it distinct from happiness or pleasure? How do we know when we are having it? This book is the first to provide a comprehensive sociological account of this taken for granted social phenomenon. Fincham investigates areas such as our memories of fun in childhood, the fun we have as adults, our muted experiences of fun at work and our lived experiences of having fun. Using first-hand accounts and a new approach to interpreting fun, the paradox of fun as not serious or unimportant whilst at the same time essential for a happy life is exposed. Addressing questions of control, transgression and the primacy of social relationships in fun, The Sociology of Fun is intended to provoke discussion about how we want to have fun and who determines the fun we have.
Strategic Management
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field.
