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Teori Perilaku Konsumen
Buku ini menjelaskan mengenai Konsep Perilaku Konsumen; Konsep Motivasi Konsumen; Riset Konsumen; Persepsi Konsumen; Sikap Konsumen; Komunikasi dan Perilaku Konsumen; Strategi Komunikasi Pemasaran Terpadu; Hubungan Komunikasi Pemasaran Terpadu dengan Perilaku Konsumen; Evaluasi Alternatif sebelum Pembelian; Pemasaran Langsung; Pengaruh Individu sebagai Kelompok Referensi terhadap Perilaku Konsumen; Hubungan Kelas Sosial dengan Perilaku Konsumen; Kepuasan dan Keluhan Konsumen. Diharapkan buku Teori Perilaku Konsumen ini dapat memenuhi sumber referensi bagi mahasiswa atau praktisi yang membutuhkan.
Keuangan Publik
Keuangan publik merupakan bagian dari ilmu ekonomi yang mempelajari aktivitas finansial pemerintah. Sering disebut juga sebagai public sector economics/public economics. Fokus dari matakuliah ini adalah pada fungsi mikroekonomi pemerintah, cara pemerintah memengaruhi alokasi sumber daya yang ada dan distribusi pendapatan di masyarakat melalui kebijakan di bidang pajak, pengeluaran, dan kebijakan fiskal serta moneter yang berdampak pada pengangguran dan tingkat harga produk. Secara umum, terminologi keuangan publik dapat diartikan sebagai keuangan negara, aktivitas keuangan pemerintah. Secara teori, tidak selalu jelas subjek dari public finance, karena tergantung bentuk negara, sistem pemerin...
Think, Act, and Invest Like Warren Buffett (PB)
Bedrock investing principles for profiting in today’s shaky markets If you wanted to create the next earth-shattering consumer product, Steve Jobs would be an ideal role model to follow. If you planned to become a great golfer, you might look to Arnold Palmer or Jack Nicklaus. So, if your goals were to outperform other investors and achieve your life’s financial goals, what should you do? Think, act and invest like the best investor out there: Warren Buffett. While you can’t invest exactly like he does, Think, Act, and Invest Like Warren Buffett provides a solid, sensible investing approach based on Buffett’s advice regarding investment strategies. When it comes to investing, Directo...
Understanding the Islamic Scripture
This book makes the Qur'an accessible to the English-speaking student who lacks the linguistic background to read it in the original Arabic by offering accessible translations of, and commentary on, a series of selected passages that are representative of the Islamic scripture. Mustanstir Mir, Director of the Center for Islamic Studies at Youngstown State University, offers clear translations and analysis of 35 selected passages of the Qur'an that will help students understand what kind of book the Qur'an is, what the scripture says, and how it says it.
UnSelling
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.
Crisis
Crisis: Cause, Containment and Cure explains how the global financial crisis of 2007 to 2009 came about, how it is being contained and what steps should be taken to prevent such a crisis from happening again. Written by the Director of the Banking Sector at the Financial Services Authority, it gives a first-hand view of policy making combined with rigorous economic analysis presented in an easily readable style. It is analytical - not anecdotal - based on up-to-date economic theory and recent policy pronouncements, including both macroeconomic and financial sector aspects. There are numerous books on the crisis but few which have the breadth, analytical rigour and first-hand experience of policy-making offered here by Dr. Huertas. Enhanced with diagrams to illustrate key concepts, this book will be a valuable resource for banks, central banks, public policy makers, banking regulators, law firms, securities associations, finance ministries, students of banking, finance and monetary economics and indeed anyone who seeks a balanced, comprehensive, global authoritative view of the crisis.
Handbook of Islamic Banking
The Handbook of Islamic Banking comprises 25 studies by leading international experts on Islamic banking and finance specially commissioned to analyse the various debates and the current state of play in the field. From its origins thirty years ago, Islamic banking has expanded rapidly to become a distinctive and fast growing segment of the international banking and capital markets. Despite this expansion, Islamic banking still remains poorly understood in many parts of the Muslim world and continues to be a mystery in much of the West. This comprehensive Handbook provides a succinct analysis of the workings of Islamic banking and finance, accessible to a wide range of readers. At the same t...
The Bank Credit Analysis Handbook
A hands-on guide to the theory and practice of bank credit analysis and ratings In this revised edition, Jonathan Golin and Philippe Delhaise expand on the role of bank credit analysts and the methodology of their practice. Offering investors and practitioners an insider's perspective on how rating agencies assign all-important credit ratings to banks, the book is updated to reflect today's environment of increased oversight and demands for greater transparency. It includes international case studies of bank credit analysis, suggestions and insights for understanding and complying with the Basel Accords, techniques for reviewing asset quality on both quantitative and qualitative bases, explo...
