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Generative AI for Marketing
Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era. To succeed in leveraging AI, organizations must look beyond practices that were established before the AI era. This book elucidates the evolving role and needs of Generative AI in marketing, providing a blueprint for businesses to thrive in an ever-evolving business landscape by achieving the agility and adaptability needed to sustain growth with AI. Tailored for marketers and business students alike, readers will gain a commanding set of tools to master the trifecta of foundational AI knowledge, its applications in Marketing, and the knowhow to automate growth without increasing costs.
Artificial Intelligence for Managers
Understand how to adopt and implement AI in your organization Key Features _ 7 Principles of an AI Journey _ The TUSCANE Approach to Become Data Ready _ The FAB-4 Model to Choose the Right AI Solution _ Major AI Techniques & their Applications: - CART & Ensemble Learning - Clustering, Association Rules & Search - Reinforcement Learning - Natural Language Processing - Image Recognition Description Most AI initiatives in organizations fail today not because of a lack of good AI solutions, but because of a lack of understanding of AI among its end users, decision makers and investors. Today, organizations need managers who can leverage AI to solve business problems and provide a competitive adv...
The AI Dilemma
Understand the Impact of AI in Industries and Assess Your Organizational AI Readiness Ê KEY FEATURESÊÊ _ Proven real use-cases of AI with its benefits illustrated. _ Exposure to successful implementation of AI in 8+ sectors. _ Exclusive coverage for the leadership team to design AI strategy with calculated risks and benefits. DESCRIPTIONÊÊ This book brings you cutting-edge coverage on AI and its ability to create a perfect world or a perfect storm across industries. Equipped with numerous real-world use-cases, the book imparts knowledge on innovations with AI and a process to determine your organizational AI readiness. You will gain from ethical considerations, execution strategy and a ...
Modern Marketing Using AI
Your guide to becoming a marketing guru and supercharge your brand with modern technologies. KEY FEATURES ● Industry-led best practices and real-world examples of brand successes and failures. ● Leading AI tools, guidelines, and templates for Marketing, Sales, and Customer Success. ● Advanced forms of marketing such as Consumer Neuroscience, Subliminal Marketing, and Virtual Advertising. DESCRIPTION How can some businesses survive centuries while hundreds collapse every year - from micro-enterprises to global brands? A brand's journey to grow and maintain loyal supporters is one of the timeless foundations for every company that its customer teams need to know. 'Modern Marketing Using ...
Biocontrol Potential and its Exploitation in Sustainable Agriculture
Plant based Biotechnology has come to represent a means of mitigating the problems of global food security in the twenty first century. Products and processes in agriculture are increasingly becoming linked to science and cutting edge technology, to enable the engineering of what are in effect, designer plants. One of the most successful, non chemical approaches to pest management and disease control, which seeks a solution in terms of using living organisms to regulate the incidence of pests and and pathogens, providing a `natural control' while still maintaining the biological balance with the ecosystem. This volume, describes the various biological agents used to control insect pests of a variety of crops. Readers may also be interested in Volume 1: Crop diseases, Weeds and Nematodes, published in December 2000, ISBN 0-306-46460-8.
Biocontrol Potential and its Exploitation in Sustainable Agriculture
Plant based Biotechnology has come to represent a means of mitigating the problems of global food security in the twenty first century. Products and processes in agriculture are increasingly becoming linked to science and cutting edge technology, to enable the engineering of what are in effect, designer plants. One of the most successful, non chemical approaches to pest management and disease control, which seeks a solution in terms of using living organisms to regulate the incidence of pests and and pathogens, providing a `natural control' while still maintaining the biological balance with the ecosystem. This volume, describes the various biological agents used to control insect pests of a variety of crops. Readers may also be interested in Volume 1: Crop diseases, Weeds and Nematodes, published in December 2000, ISBN 0-306-46460-8.
You & AI: A Guide to Understanding How Artificial Intelligence Is Shaping Our Lives
As we increasingly integrate artificial intelligence (AI) into our everyday lives, many pressing questions remain: What exactly is AI, and how does it differ from human intelligence? How will AI influence our future, and what challenges must we overcome to develop ethical AI? Explore the exciting world of AI and its impact on our daily lives and society with this ultimate guide. Dr. Anne Scherer and Dr. Cindy Candrian reveal everything about the latest scientific findings on the big questions of AI. Discover the evolution of AI and how unconscious perceptions can influence our trust in it. Learn more about the creativity of machines and how our data is used by AI. With this book, you will learn how to harness the power of AI to make better decisions and what to pay particular attention to, so you don't inadvertently get manipulated, deprived of your abilities, or led to discriminatory decisions. Are you ready to unlock the secrets of "You & AI"? Then this book is perfect for you.
The Trusted Advisor
Beside talent and a sterling portfolio, what can world-class consultants like Deloitte & Touche, Societe General and Towers Perrin boast has helped them achieve success in our entrepreneurial economy? They all have the inside track on the indispensable "Trusted Advisor" model for client relationships, created by renowned experts Charles Green and Robert Galford. Now Green and Galford have teamed up with the acclaimed David Maister in order to help their latest high-profile, fast-forward client: you. In this straightforward guide, Maister, Green and Galford show readers that the key to professional success goes well beyond technical mastery or expertise. Today, it's all about the vital ability to earn the client's trust and thereby win the ability to influence them. In these high risk times, trust is more valuable than gold. With this critical, highly detailed and accessible resource, readers will learn the five crucial steps for developing, managing and improving client confidence. For both emerging and established entrepreneurs and consultants, THE TRUSTED ADVISOR is the first truly indispensable business book of the decade.
The Oxford Handbook of Global South Youth Studies
Ninety percent of the world's youth live in Africa, Latin America and the developing countries of Asia. Despite this, the field of Youth Studies, like many others, is dominated by the knowledge economy of the Global North. To address these geo-political inequalities of knowledge, The Oxford Handbook of Global South Youth Studies offers a contribution from Southern scholars to remake Youth Studies from its current state, that universalises Northern perspectives, into a truly Global Youth Studies. Contributors from across various regions of the Global South, including from the Diaspora, Indigenous and Aboriginal communities, locate and define the Global South, articulate the necessity of study...
