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Malcolm MacDonald
As colonial secretary MacDonald moved British colonial policy from a laissez-faire attitude to a developmental view; he was responsible for creating the Colonial Development and Welfare Fund, the first aid program. His last Cabinet post was as health minister during the London blitz, where he worked with Winston Churchill. Sent to Canada as British high commissioner, MacDonald became Mackenzie King's confidant during the conscription crisis, the Gouzenko spy revelations, and the American "occupation" during the building of the Alaska Highway. His greatest work was done during his fourteen years in Asia, most notably in preparing Malaya's different racial groups for independence and mending fences between India and Britain after the Suez invasion of 1956. MacDonald's skill as a negotiator came from a combination of hard work, patience, and a great sense of fun and humanity. Walking on his hands around Nehru, swapping bird-watching tales with de Valera, discussing Chinese ceramics with Marshal Chen Yi, or playing nursery games with Jomo Kenyatta and the Iban head-hunter family who adopted him, he charmed his way to a remarkable series of diplomatic successes.
Supermac
Luton, Fulham, Newcastle and Arsenal were all home to adopted Geordie superstar Malcolm Macdonald, affectionately known as Supermac. In his autobiography he looks back over a dramatic and eventful life. He played football at the highest level (he was capped for England 14 times, and broke the Wembley record when he scored all five goals for England against Cyprus in 1975), went into football management at Luton and Huddersfield, spent five years in Italy, was declared bankrupt and returned to Newcastle. During this time he also overcame alcohol problems with the help of Carol (ex-wife of Brian Johnson, lead singer of AC/DC), whom he had met 25 years earlier).
Malcolm Macdonald
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Malcolm MacDonald
Typed, signed note England Malcolm John MacDonald OM, PC (17 August 1901 - 11 January 1981) was a British politician and diplomat. MacDonald was the son of Prime Minister Ramsay MacDonald and Margaret MacDonald. Like his father he was born in Lossiemouth, Moray. Similarly, he was initially a Labour Member of Parliament (MP) who then joined the National Government and was consequently expelled from the Labour Party. In May 1940 Chamberlain fell and Winston Churchill formed an all party coalition, bringing the Labour Party into the National Government for the first time. There was some speculation that their hostility might result in MacDonald being amongst the ministers dropped to make way fo...
Brahms
Part of a series providing comprehensive coverage of the life and works of great composers, this revised edition focuses on Brahms and is suitable for musicians, students and the general reader alike. The author demonstrates how the musical and personal character of this great composer are inextricably entwined: how the man speaks in his music. This edition contains updatings to the text and appendices.
Marketing Plans
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is d...
Malcolm McDonald on Marketing Planning
A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With an emphasis on practicality, this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process. Online resources include multiple templates as a practical toolkit for marketing planning.
The Journalist And The Murderer
'Every journalist who is not too stupid or too full of himself to notice what is going on knows that what he does is morally indefensible' In equal measure famous and infamous, Janet Malcolm's book charts the true story of a lawsuit between Jeffrey MacDonald, a convicted murderer, and Joe McGinniss, the author of a book about the crime. Lauded as one of the Modern Libraries "100 Best Works of Nonfiction", The Journalist and the Murderer is fascinating and controversial, a contemporary classic of reportage.
Portrona
Norman Malcolm Macdonald's last novel is set in a town not a million miles from that which we now know as Stornoway in the 19th and early 20th centuries - from the Bounty to the Iolaire he regarded it as the most important piece of writing he had done and the summation of what he wanted to say. The result is an epic novel in a short space teeming with characters as the sea teemed with fish; a novel which sums up the soul of the Hebrides and of the Gael. From landlords and the great estates, through Madame Volkova the Russian herring buyer, poets, fisherfolk, self-made men, factors, to the final moving reflections on the fate of the Iolaire which tore so much of the heart out of the Outer Isles, the author moves with the sweep and confidence of a man speaking not just for himself, but for a whole community. This book tells the story of two ships with totally unexpected connections with the town of Stornoway...over 900 books have been written on the Mutiny on the Bounty, the bo'sun of which was from Stornoway. The other ship connected with this town is HMS Iolaire, about which one book has been written. It says something about the vagaries of history that this should be so: three men
Web Security for Developers
Website security made easy. This book covers the most common ways websites get hacked and how web developers can defend themselves. The world has changed. Today, every time you make a site live, you're opening it up to attack. A first-time developer can easily be discouraged by the difficulties involved with properly securing a website. But have hope: an army of security researchers is out there discovering, documenting, and fixing security flaws. Thankfully, the tools you'll need to secure your site are freely available and generally easy to use. Web Security for Developers will teach you how your websites are vulnerable to attack and how to protect them. Each chapter breaks down a major se...
