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Booming Digital Stars
Bhuvan Bam, Ashish Chanchlani, Kabita Singh, Nikunj Lotia, Prajakta Koli, Ranveer Allahbadia, Madan Gowri, Team Naach, Yashraj Mukhate, Abhi and Niyu, Ujjwal Chaurasia-household names, every one of them, and as diverse as they come. They appear on social media, whether YouTube or Instagram, and actively engage with us. But these are not people born to fame-they charted their own course to achieve success and to becoming the widely celebrated content creators and social media influencers of the country. What sets them apart? How did they get here? There has not been enough research and writing on creating and managing a single person brand in an emerging, humongous creator economy like India's. The opportunities are immense, but in the crowded market of creators, the chances of getting noticed are minuscule. In Booming Digital Stars: 11 Inspiring Adventures in India's Creator Economy, Harsh Pamnani and Manish Pandey tell the stories of eleven top Indian creators through interviews with, and quotations from, the stars themselves. A crash course on how to carve your niche and build a strong and lasting personal brand.
9789381450819
This scholarly resource provides a comprehensive, hands-on guide to drafting patent applications, encompassing all essential knowledge and techniques required to successfully obtain a patent. Designed as an introductory text, it encompasses the complete process of drafting a patent application and offers numerous practical examples and case studies that illustrate the process from start to finish. Furthermore, the book includes informative papers on the functioning of patents in India, offering valuable insights to patentees on how to maintain the validity of their patents. Given the growing awareness among inventors, investors, and scientists, as well as the increasing cost of patent attorneys, the editors sought to publish a book featuring practical case studies from patent attorneys, scientists, and innovators.
Advanced Network Technologies and Intelligent Computing
This book constitutes the refereed proceedings of the Second International Conference on Advanced Network Technologies and Intelligent Computing, ANTIC 2022, held in Varanasi, India, during December 22–24, 2022. The 68 full papers and 11 short papers included in this book were carefully reviewed and selected from 443 submissions. They were organized in two topical sections as follows: Advanced Network Technologies and Intelligent Computing.
Modular Forms and Related Topics in Number Theory
This book collects the papers presented at the Conference on Number Theory, held at the Kerala School of Mathematics, Kozhikode, Kerala, India, from December 10–14, 2018. The conference aimed at bringing the active number theorists and researchers in automorphic forms and allied areas to demonstrate their current research works. This book benefits young research scholars, postdoctoral fellows, and young faculty members working in these areas of research.
Genetics, Genomics and Breeding of Peanuts
Peanut, an amphidiploid, is an important food and oil crop and has an interesting evolutionary history. This book provides a glimpse of the advances in genetic resources and genomics research of peanut made during the last decade. It contains an overview of germplasm, advances in genetic and genomic resources, genetic and trait mapping, proteomic and transcriptomic analyses, functional and comparative genomics studies, and molecular breeding applications. This book should prove useful to students, teachers, and young researchers as a ready reference to the latest information on peanut genetics and genomics.
Plant Genetics and Molecular Biology
This book reviews the latest advances in multiple fields of plant biotechnology and the opportunities that plant genetics, genomics and molecular biology have offered for agriculture improvement. Advanced technologies can dramatically enhance our capacity in understanding the molecular basis of traits and utilizing the available resources for accelerated development of high yielding, nutritious, input-use efficient and climate-smart crop varieties. In this book, readers will discover the significant advances in plant genetics, structural and functional genomics, trait and gene discovery, transcriptomics, proteomics, metabolomics, epigenomics, nanotechnology and analytical & decision support tools in breeding. This book appeals to researchers, academics and other stakeholders of global agriculture.
Numerical Optimization in Engineering and Sciences
This book presents select peer-reviewed papers presented at the International Conference on Numerical Optimization in Engineering and Sciences (NOIEAS) 2019. The book covers a wide variety of numerical optimization techniques across all major engineering disciplines like mechanical, manufacturing, civil, electrical, chemical, computer, and electronics engineering. The major focus is on innovative ideas, current methods and latest results involving advanced optimization techniques. The contents provide a good balance between numerical models and analytical results obtained for different engineering problems and challenges. This book will be useful for students, researchers, and professionals interested in engineering optimization techniques.
Allele Mining for Genomic Designing of Cereal Crops
This book deliberates on the concept, strategies, tools, and techniques of allele mining in cereal crops and its application potential in genome elucidation and improvement, including studying allele evolution, discovery of superior alleles, discerning new haplotypes, assessment of intra- and interspecific similarity, and studies of gene expression and gene prediction. Available gene pools in global germplasm collections specifically consisting of wild allied species and local landraces for almost all major crops have facilitated allele mining. Development of advanced genomic techniques including PCR-based allele priming and Eco-TILLING-based allele mining are being widely used now for minin...
