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Consumer Neuroscience
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and m...
Manuel García
This is the first comprehensive biography of one of opera history's most important personalities. Renowned Spanish tenor, successful singing teacher, prolific composer, and significant popularizer of Rossini and Mozart roles, Garc a was an influential figure in the international operatic scene of his time. Garc a's life is chronicled from his earliest operatic role years in Seville until his death in Paris in 1832, with substantial reference to previously undiscovered reviews and letters.
Hints on Singing
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HINTS ON SINGING
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Two-Dimensional Semantics
According to two-dimensional semantics, the meaning of an expression involves two different "dimensions": one dimension involves reference and truth-conditions of a familiar sort, while the other dimension involves the way that reference and truth-conditions depend on the external world (for example, reference and truth-conditions might be held to depend on which individuals and substances are present in the world, or on which linguistic conventions are in place). A number ofdifferent two-dimensional frameworks have been developed, and these have been applied to a number of fundamental problems in philosophy: the nature of communication, the relation between the necessary and the a priori, t...
About Oneself
This volume addresses foundational issues concerning the nature of first-personal, or de se, thought and how such thoughts are communicated. One of the questions addressed is whether there is anything distinctive about first-person thought or whether it can be subsumed under broader phenomena. Many have held that first-person thought motivates a revision of traditional accounts of content or motivates positing special ways of accessing such contents. Gottlob Frege famously held that first-person thoughts involve a subject being 'presented to himself in a particular and primitive way, in which he is presented to no-one else.' However, as Frege also noted, this raises many puzzling questions w...
Focus on Teaching
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Relative Truth
Relative Truth examines a question which has become the focus of one of the liveliest debates in philosophy: whether truth is relative to standards of taste, values, or subjective informational states. Specially written papers by leading figures, together with a helpful introduction, make this book the starting-point for future work.
