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Consumer Neuroscience
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and m...
Single Neuron Studies of the Human Brain
Foundational studies of the activities of spiking neurons in the awake and behaving human brain and the insights they yield into cognitive and clinical phenomena. In the last decade, the synergistic interaction of neurosurgeons, engineers, and neuroscientists, combined with new technologies, has enabled scientists to study the awake, behaving human brain directly. These developments allow cognitive processes to be characterized at unprecedented resolution: single neuron activity. Direct observation of the human brain has already led to major insights into such aspects of brain function as perception, language, sleep, learning, memory, action, imagery, volition, and consciousness. In this vol...
The Big Picture
What is the purpose of education? What kind of people do we want our children to grow up to be? How can we design schools so that students will acquire the skills they'll need to live fulfilled and productive lives? These are just a few of the questions that renowned educator Dennis Littky explores in The Big Picture: Education Is Everyone's Business. The schools Littky has created and led over the past 35 years are models for reformers everywhere: small, public schools where the curriculum is rich and meaningful, expectations are high, student progress is measured against real-world standards, and families and communities are actively engaged in the educational process. This book is for bot...
Insights Into Influence
Insights into Influence is a groundbreaking anthology of thought leadership and science-backed insights from data and behavior experts, neuroscientists, and influential leaders about building and honing professional influence. Every conversation in this book offers research- and experienced-based theories and actionable advice on what moves audiences and what makes leaders influential.
Biometrics and Neuroscience Research in Business and Management
This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues.
Tell Yourself a Better Lie
Do you ever wish you could rewrite your life? Our lives are defined by the stories we tell ourselves, but those stories aren't always true. Narratives that are based on outdated or irrelevant information can run (or ruin) our lives for years, even if those stories are wildly different from the objective reality that formed them. In her sixth book, Tell Yourself a Better Lie, best-selling author Marisa Peer shares for the first time how Rapid Transformational Therapy (RTT) creates stunning in-the-room turnarounds for issues as varied as suicidal depression, eating disorders, weight loss, and life-limiting phobias and addictions. Through ten diverse case studies, Marisa explains how our unmet needs as children can morph into fixed stories we tell ourselves in adulthood-and, more importantly, how we all have the power to change them. If you've been longing for a happier, more fulfilled life, pick up Tell Yourself a Better Lie and take control of your own story today.
Ignorance
Knowledge is a big subject, says Stuart Firestein, but ignorance is a bigger one. And it is ignorance--not knowledge--that is the true engine of science. Most of us have a false impression of science as a surefire, deliberate, step-by-step method for finding things out and getting things done. In fact, says Firestein, more often than not, science is like looking for a black cat in a dark room, and there may not be a cat in the room. The process is more hit-or-miss than you might imagine, with much stumbling and groping after phantoms. But it is exactly this "not knowing," this puzzling over thorny questions or inexplicable data, that gets researchers into the lab early and keeps them there l...
Consciousness
A fascinating exploration of the human brain that combines “the leading edge of consciousness science with surprisingly personal and philosophical reflection . . . shedding light on how scientists really think”—this is “science writing at its best” (Times Higher Education). In which a scientist searches for an empirical explanation for phenomenal experience, spurred by his instinctual belief that life is meaningful. What links conscious experience of pain, joy, color, and smell to bioelectrical activity in the brain? How can anything physical give rise to nonphysical, subjective, conscious states? Christof Koch has devoted much of his career to bridging the seemingly unbridgeable g...
Blue Dreams
The explosive story of the discovery and development of psychiatric medications, as well as the science and the people behind their invention, told by a riveting writer and psychologist who shares her own experience with the highs and lows of psychiatric drugs. Although one in five Americans now takes at least one psychotropic drug, the fact remains that nearly seventy years after doctors first began prescribing them, not even their creators understand exactly how or why these drugs work -- or don't work -- on what ails our brains. Lauren Slater's revelatory account charts psychiatry's journey from its earliest drugs, Thorazine and lithium, up through Prozac and other major antidepressants o...
Regulating Corporate Criminal Liability
Corporate Criminal Liability is on the rise worldwide: More and more legal systems now include genuinely criminal sanctioning for legal entities. The various regulatory options available to national criminal justice systems, their implications and their constitutional, economic and psychological parameters are key questions addressed in this volume. Specific emphasis is put on procedural questions relating to corporate criminal liability, on alternative sanctions such as blacklisting of corporations, on common corporate crimes and on questions of transnational criminal justice.
