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Entrepreneurship
This book shows students how to build successful new enterprises: to conceive, plan, and execute on a new venture idea. Based on research findings, the authors' own experiences and their work with dozens of young entrepreneurial companies, the book shows how innovation is inextricably linked with entrepreneurship. It breaks down all the key steps necessary for success, provides in-depth cases of companies from a variety of industries (with a focus on technology firms), and includes Reader Exercises at the end of each chapter that can be used for team activities.
Innovation for Entrepreneurs
Innovation for Entrepreneurs presents a powerful but easy to apply toolkit for innovation, based on Professors Meyer and Lee’s decades of experience as company founders and innovators for corporations around the globe. This textbook includes guidance in developing new product and service ideas with genuine impact, building teams around these ideas, understanding customers’ needs, translating these needs into compelling product and service designs, and creating initial prototypes. It also helps students learn how to scope and size target markets and position an innovation successfully relative to competitors. These methods are fundamental for any new, impactful venture.
New Venture Creation
Structured around the idea that innovation is at the core of successful entrepreneurship, this insightful guide by Meyer and Crane establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods for gaining industry and customer insight and translating this insight into innovative product and service solutions, Meyer and Crane help students design robust business models, financial projections, business plans, and investor presentations. New Venture Creation is devoted to helping students develop compelling business ideas. This is based not only on the authors’ well-known research in product and service innov...
Venturing: Innovation and Business Planning for Entrepreneurs
Venturing is a pragmatic methods-based book that first helps students conceive, design, and test product and service innovations, develop business models for them, and then create their business plans and investor pitches. The book also delves into different types of investors, stages of investment, and deal structures. It is a perfect book for business planning courses, where the instructor wishes to emphasize innovation and the creation of truly interesting, customer-grounded businesses.
Welcome to Entrepreneur Country
The social contract has changed for ever: whether between government and individual capitalists, start-ups and corporates, or men and women. Many young people want to work for themselves. Feminine strength in the workplace, both in men and women, is in the ascendancy. Government must justify its role within society. Digital and software is replacing manufacturing as the dominant industrial paradigm. Corporates with their cash reserves will be the new venture capitalists. In Welcome to Entrepreneur Country, Julie Meyer, who has worked closely with many of the biggest technology entrepreneurs over the past fifteen years, explains how society is re-organising itself. She offers a guide to EntrepreneurCountry Global and shows how everyone can embrace the change. Moreover, she shares her own experiences, as well as those gleaned from working alongside some of the world's biggest success stories in the technology world. In this fascinating new book, every entrepreneur and business owner, however large or small, will recognise their own journey and learn how the digital future will affect them.
PISA, Power, and Policy
Over the past ten years the PISA assessment has risen to strategic prominence in the international education policy discourse. Sponsored, organized and administered by the Organization for Economic Cooperation and Development (OECD), PISA seems well on its way to being institutionalized as the main engine in the global accountability regime. The goal of this book is to problematize this development and PISA as an institution-building force in global education. It scrutinizes the role of PISA in the emerging regime of global educational governance and questions the presumption that the quality of a nation’s school system can be evaluated through a standardized assessment that is insensitive to the world’s vast cultural and institutional diversity. The book raises the question of whether PISA’s dominance in the global educational discourse runs the risk of engendering an unprecedented process of worldwide educational standardization for the sake of hitching schools more tightly to the bandwagon of economic efficiency, while sacrificing their role to prepare students for independent thinking and civic participation.
Cigar Makers' Official Journal
Vols. 12-20 include: Cigar Maker's International Union of America. Annual financial report (title varies slightly), 1886-1894. (From 1886-1891 issued as a numbered section of the periodical.).
Innovation
A methods-rich book for innovating: user-centered design, product strategy and platforming, and business model design -- all with a reality check at the end. Developed for undergraduate as well as graduate innovation courses.
The Power of Product Platforms
Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this timely book, Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, PRODUCT PLATFORMS. They argue that firms must focus their energies on developing families of products simultaneously ...
Marketing for Entrepreneurs
Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context.
