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The Transformation of the Workers' Party in Brazil, 1989–2009
Drawing on historical institutionalism and strategic frameworks, this book analyzes the evolution of the Workers' Party between 1989, the year of Lula's first presidential bid, and 2009, when his second presidential term entered its final stretch. The book's primary purpose is to understand why and how the once-radical Partido dos Trabalhadores (PT) moderated the programmatic positions it endorsed and adopted other aspects of a more catch-all electoral strategy, thereby increasing its electoral appeal. At the same time, the book seeks to shed light on why some of the PT's distinctive normative commitments and organizational practices have endured in the face of adaptations aimed at expanding the party's vote share. The conclusion asks whether, in the face of these changes and continuities, the PT can still be considered a mass organized party of the left.
Global Political Campaigning
Plasser examines the changing practices of election campaigning worldwide. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orientations determining the future of electioneering in media-centered democracies. The first section gives a state-of-the-art overview of the international literature and modernization theories describing and analyzing the ongoing process of modernization and growing professionalization of electioneering around the world. The second section deals with the topic of an Americanization of campaign practices in countries fundamentally different fro...
Esquerda e direita no eleitorado brasileiro
Trata da motivação ideológica consusbstanciada nos polos direita / esquerda como fator principal na decisão do voto do eleitor brasileiro nas eleições para Presidente da República nos anos de 1994 e 1989.
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