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Applied Public Relations
With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book’s organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on part...
The Myth of Nathan Bedford Forrest
An insightful exploration of the relentless myth of the famous Civil War general, this volume scrutinizes the collective public memory of Nathan Bedford Forrest as it has evolved through the press, memoirs, biographies, and popular culture.
Neglected Classics of Philosophy, Volume 2
"In this introduction I use Bertrand Russell's (1945) The History of Western Philosophy (hereafter: History), to introduce the meta-philosophical themes that recur throughout the chapters of this book. In particular, I focus on the way the distinction or opposition between rustic thought, which is supposed to characterize barbarous societies, and the urbane thought that is purported to characterize civilized society can help explain some entrenched patterns of exclusion visible in contemporary philosophy. I embed these remarks in a larger, speculative historiography of the very idea of 'western philosophy.' Along the way, I provide an overview of the chapters of this volume"--
Applied Public Relations
Analyzes how contemporary businesses and organizations interact with key groups and influences. This book examines how real organizations develop and maintain their relationships, offering insights into contemporary business and organizational management practices.
Strategic Public Relations Management
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: New examples on the effective use of digital communication and online research tools; Updated guidance on researching using digital tools and social media; New examples that provide a more accessible pathway to ...
DuPont Forest: A History
DuPont Forest protects thousands of acres of trees, five lakes and more than one hundred miles of multiuse trails. It attracts hikers, equestrians and mountain bikers from all over the United States, and its six waterfalls have been featured in movies like The Hunger Games and The Last of the Mohicans. All of this natural beauty is easily accessible, increasing its appeal. It took not only the generosity of a multinational company but also Southern Appalachian grit and self-reliance and local activism to make these benefits available to all. DuPont Forest is young, and its future is still unfolding. Author and hiker Danny Bernstein traces the past of DuPont State Recreational Forest and shows its potential.
Fearless Speech
A powerful debunking of First Amendment orthodoxy that critiques "reckless speech," which endangers vulnerable groups, and elevates "fearless speech," which seeks to advance equality and democracy. Freedom of speech has never been more important—or more controversial. From debates about what's permissible on social media, to the politics of campus speakers and corporate advertisements, the First Amendment is incessantly in the news and constantly being held up as the fundamental principle of American democracy. Yet, in reality, it has contributed more to eroding our democracy than supporting it. In Fearless Speech, Dr. Mary Anne Franks emphasizes the distinction between what speech a democ...
Ida B. Wells
Born into slavery in 1862, Ida B. Wells went on to become an influential reformer and leader in the African American community. A Southern black woman living in a time when little social power was available to people of her race or gender, Ida B. Wells made an extraordinary impact on American society through her journalism and activism. Best-known for her anti-lynching crusade, which publicly exposed the extralegal killings of African Americans, Wells was also an outspoken advocate for social justice in issues including women's suffrage, education, housing, the legal system, and poor relief. In this concise biography, Kristina DuRocher introduces students to Wells's life and the historical issues of race, gender, and social reform in the late 19th- and early 20th-century U.S. Supplemented by primary documents including letters, speeches, and newspaper articles by and about Wells, and supported by a robust companion website, this book enables students to understand this fascinating figure and a contested period in American history.
