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Stop Advertising Start Branding
‘A five-star triumph. This has to be SE Asia’s business book of the year.’ Kevin Boland, CEO, OHMM Pte Ltd, Singapore. Traditional advertising doesn’t work any more. Even Samsung, with a marketing budget of US$14 billion a year, is seeing profits plummet and smartphone sales decline sharply. The world has changed, and throwing money at the problem isn’t going to be the answer. For the global giants aiming to dominate SE Asia’s fast-growing markets, this is dreadful news. For the local and regional companies that are fighting to beat off the invaders, the end of the era of mass market advertising offers a wealth of new opportunities. What matters now, above everything, is building...
Major Companies of the Arab World 1993/94
This book represents the seventeenth edition of the leading IMPORTANT reference work MAJOR COMPANIES OF THE ARAB WORLD. All company entries have been entered in MAJOR COMPANIES OF THE ARAB WORLD absolutely free of ThiS volume has been completely updated compared to last charge, thus ensuring a totally objective approach to the year's edition. Many new companies have also been included information given. this year. Whilst the publishers have made every effort to ensure that the information in this book was correct at the time of press, no The publishers remain confident that MAJOR COMPANIES responsibility or liability can be accepted for any errors or OF THE ARAB WORLD contains more informati...
Major Companies of the Arab World 1991/92
This book represents the fifteenth edition of the leading IMPORTANT reference work MAJOR COMPANIES OF THE ARAB WORLD. All company entries have been entered in MAJOR COMPANIES OF THE ARAB WORLD absolutely free of This volume has been completely updated compared to last charge, thus ensuring a totally objective approach to the year's edition (with the exception of Iraq due to the information given. circumstances of war). Many new companies have also been Whilst the publishers have made every effort to ensure that the included this year. information in this book was correct at the time of press, no responsibility or liability can be accepted for any errors or This year, the Kuwaiti section cont...
Profit Brand
Profit Brand presents a results-driven view of branding that any CEO or CFO would applaud. While branding strategies often concern themselves with "awareness," "visibility," "impact," and "image," author Nick Wreden shifts the focus to the bottom line. He offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with profits. Wreden looks at the inefficiencies of traditional branding strategies that stress customer acquisition over customer retention. Customer loyalty, he argues, is the key to delivering profitability. With this in mind, he explores loyalty schemes, the need to own the customer experience, and the means of leveraging allies as brand ambassadors. He covers topics such as segmentation, optimization, pricing, and communication strategies and explores accountability systems such as six sigma, CRM, and scorecards. Citing examples from global brands such as IBM, Disney, Amex and KLM, the book highlights marketing practices both good and bad.
Balenciaga and His Legacy
Overzicht van de creaties uit de Texas fashion collectie van de Spaanse modeontwerper (1895-1972).
A Family Genealogy
James Washington Harkness, Sr. (1780-1851) was born in Abbeville Co., South Carolina. He married Rosannah Baskin (1776-1840), the daughter of Captain William Baskin, Jr. (1737-1794) and Ann (Nancy) Reid of Butts Co., Georgia in 1801. After their marriage, they moved to Morgan Co., Georgia from South Carolina. They were the parents of nine children. After the War of 1812, they moved to Butts Co. GA. Several generations of ancestors and descendants are given.
