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How to Successfully Navigate the Marketing Minefield
This book is designed to assist professionals, entrepreneurs and retailers in getting the branding basics right, and growing their business through smart marketing practices. It covers identifying target markets, marketing and brand planning, media and promotions, websites, customer service, gaining repeat and new business, and building a strong reputation through public relations. Allison Mooney has contributed a special chapter on how to market successfully to different personality types, and there are a range of templates at the back of the book for testing, measuring and following up on advertising and marketing activities.
The Power of More Than One
Some of Australia and New Zealand's most talented business specialists have joined together to share insights, ideas and strategies that are practical and easy for any entrepreneur, sales person or marketer to implement. Divided into four main sections of Sales, Marketing, Performance and Success, this book is jam packed with the secrets and strategies that have contributed to the success of these outstanding achievers from a diverse range of backgrounds, industries and experiences. When you read this book and get a glimpse into what helped to shape each contributing author's career history, you'll discover ways that you can apply their lessons to your own business formula. What you'll learn by reading the Power of More Than One will enhance your business and encourage you to grow your aspirations as an entrepreneur.
Platter Chatter
A fresh approach to the recipe book market - as Kate Wilson promotes eating together with friends and family. Three sections, including Platters, Spreads & Dips, and Recipes for everything. Wilson is clear on the idea that the reader can decide whether to make their own pate, chilli jam, or herb crepes or just about anything else included in the recipe section, or she gives you FREE permission to use what you can get from your local deli and then maybe add some of your own creations.Outstanding colour photos on every page, mouthwatering and easy to prepare meals, platters, and accompaniments, from hamburgers to hummus, sandwiches to tapendas, or chilli prawns to salmon and caviar wraps. For beginner or reluctant cooks, those having to cater for fussy eaters, and even experienced entertainers will all find something to inspire and encourage their presentation and preparation skills. There are also delightful cuisine quotes throughout, and interesting assembling ideas that even young children could apply as they learn.
