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Advances in Advertising Research (Vol. XII)
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership. About the Editors Alexandra Vignolles is Associate Professor of Marketing at INSEEC Bordeaux and currently Dean of Academic Affairs at INSEEC MSc & MBA. Her research addresses consumer behavior, nostalgia and retrobranding. She has published in high-ranked journals. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and currently the Academic Head of the university. His research addresses mainly our behaviour with new media like games, social media, and other entertainment formats. Furthermore, he researches children's consumer behaviour. The Journal of Advertising, Media psychology, Young Consumers, Australasian Marketing Journal among others are outlets where this research is published.
Evaluación y auditoría de sistemas tecnológicos
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The Spanish Coastal Systems
This monograph presents the state of art of the geologic knowledge about the Spanish coast obtained through scientific research in the last 30 years.From a general point of view, coasts are the most quickly changing systems of the Earth. This is critical, since many human resources, such as the main part of economic and social activities, are located in the coastal areas. Especially in the case of Spain these coasts include cities, wide industrial areas (including harbor complexes), important ecologic systems, and our main economic resource: tourism. Understanding the dynamic functioning of each element of this coast is vital for correct future coastal management, so as to solve problems derived from bad plans developed in the last decades of the twentieth century. This is a valuable text for advanced graduate students and coastal researchers, which connects the specific dynamic functioning of the main Spanish coastal environments and their relationships with human activities.
Oxidative Stress and Chronic Degenerative Diseases
This work responds to the need to find, in a sole document, the affect of oxidative stress at different levels, as well as treatment with antioxidants to revert and diminish the damage. Oxidative Stress and Chronic Degenerative Diseases - a Role for Antioxidants is written for health professionals by researchers at diverse educative institutions (Mexico, Brazil, USA, Spain, Australia, and Slovenia). I would like to underscore that of the 19 chapters, 14 are by Mexican researchers, which demonstrates the commitment of Mexican institutions to academic life and to the prevention and treatment of chronic degenerative diseases.
