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The Employer Brand
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
The Athena Factor
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A Woman's Place is in the Boardroom
There are relatively few women in senior executive positions and on the boards of major companies. Based upon research and in the context of contemporary management debates the authors argue the business case for promoting women to these positions in order to create more value for shareholders. The book draws upon interviews with chairpersons and chief executives and includes case study material.
Creating a Competency Model for Diversity and Inclusion Practitioners
This report sets out a new and unique competency model for 21st century D&I practioners.
Women Leading
Women Leading is a fascinating insight into female leadership. After years of male domination in the world's boardrooms, are cracks finally appearing in the glass ceiling? As the dynamics of our work culture change it's women who now hold the key skills to ensure future success in business, but can they contend with the old boy network that's still prominent in many workplaces.
The War Against Parents
A white feminist and a black human rights activist join in a rare partnershipto address the burning social issue of our time: the abandonment of America'sparents.
Employer Brand Management
Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices...
Leadership at the Crossroads [3 Volumes]
Contributors from a wide variety of fields, including management, economics, political science, philosophy, sociology, history, literature, and psychology, explore the many facets of leadership. Topics include ethics and accountability, leadership styles, the differences between leadership and management, the poison spread by toxic leaders, inspirational leadership, choosing and monitoring leaders, leadership development, women and minorities in leadership, leadership and diplomacy, leadership in literature and the arts, military leadership, and much more. Collectively, this set showcases traditional and emerging approaches to leadership in both theory and practice and raises new questions b...
