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Handbook of Accessible Communication
Accessible communication comprises all measures employed to reduce communication barriers in various situations and fields of activity. Disabilities, illnesses, different educational opportunities and/or major life events can result in vastly different requirements in terms of how texts or messages must be prepared in order to meet the individual needs and access conditions of the recipients of accessible communication. This handbook examines and critically reflects accessible communication in its interdisciplinary breadth. Current findings, proposed solutions and research desiderata are juxtaposed with reports from practitioners and users, who provide insights into how they deal with accessible communication and highlight current and future requirements and problems.
Languacultural Hybridity and Translation
In an increasingly globalised world, the cultures of Orient and Occident are no longer firmly separated. This hybridity is also a part of literature—a concept which needs to be explored in Translation Studies. This study examines its evolution across language, culture, literature, and translation. It introduces a sociolinguistic approach for studying marginalized hybrid texts and their translations into English, focusing on the power dynamics that dichotomize the world into First/Third worlds. The author examines how sociological factors in central societies affect the acceptance and recognition of marginalized literary works within Western literary circles and world literature. The study analyses classical and modern Persian literature. It highlights the double-voicedness in these texts. By illustrating how hybrid elements from Rúmí’s mystical poems and Hidáyat’s surrealistic prose are recreated in their English translations, it elevates the analysis of hybrid elements to a languacultural level.
Easy Language Research: Text and User Perspectives
This volume presents new approaches in Easy Language research from three different perspectives: text perspective, user perspective and translation perspective. It explores the field of comprehensibility-enhanced varieties at different levels (Easy Language, Plain Language, Easy Language Plus). While all are possible solutions to foster communicative inclusion of people with disabilities, they have varying impacts with regard to their comprehensibility and acceptability. The papers in this volume provide insights into the current scientific activities and results of two research teams at the Universities of Hildesheim and Mainz and present innovative theoretical and empirical perspectives on Easy Language research. The approaches comprise studies on the cognitive processing of Easy Language, on Easy Language in multimodal and multicodal texts and different situational settings as well as translatological considerations on Easy Language translation and interpreting.
Captioning for Children
This volume gathers empirical and historical perspectives on closed captioning on German television for children who are d/Deaf or hard of hearing. It is partly based on a two-year study, SDH4KIDS, in which the following research question was addressed: Which subtitle-specific aspects have a positive impact on comprehensibility and acceptability of subtitled TV-programmes for d/Deaf and hard of hearing children aged between 8 and 12? The quantitative study with over 200 participants was accompanied by a qualitative study gathering eye-tracking data on subtitle reading behaviour with a smaller group of participants of the same age. Both studies are presented and discussed in detail. The results were furthermore used to develop guidelines for professional subtitling practice. In addition, this book provides a historical overview of subtitling practice for people who are d/Deaf or hard of hearing in the Federal Republic and the former German Democratic Republic of Germany. For this, previously unpublished material from the German Federal Archives has been examined.
English Classics in Audiovisual Translation
This collection explores the translation of dialogue from the adaptations of literary classics across audiovisual media, engaging with the question of what makes a classic through an audiovisual translation lens. The volume seeks to fill a gap on the translation of classic texts in AVT research which has tended to focus on contemporary media. The book features well-known British literary texts but places a special emphasis on adaptations of the works of Jane Austen and William Shakespeare, figures whose afterlives have mirrored each other in the proliferation of film and television adaptations of their work. Chapters analyze myriad modes of AVT, including dubbing, subtitling, SDH, and voice-...
Innovation Driven Marketing
Die Herausgeber zeigen auf, wie Unternehmen die relevanten Trends in Märkten und Marketing aufgreifen und mit gezielten Lösungen im Marketing wachsen. Zahlreiche Hinweise stammen aus der Innovationsarbeit des Instituts für Marketing und Handel der Universität St. Gallen mit Unternehmen wie BMW, BASF, E-ON, Henkel, Interbrand-Zintzmeyer&Lux, Ringier, McKinsey, Winterthur International, etc. Mit ergänzenden Beiträgen von renommierten Forschern und Visionären.
Handbuch Barrierefreie Kommunikation
Barrierefreie Kommunikation umfasst alle Maßnahmen zum Abbau von Hindernissen für die Verständigung in verschiedenen Situationen und Handlungsfeldern. Durch Behinderungen, Erkrankungen, unterschiedliche Bildungschancen oder einschneidende Lebensereignisse haben Menschen höchst unterschiedliche Bedarfe, wie Texte bzw. Kommunikate für sie aufbereitet sein müssen, um ihren individuellen Anforderungen und Zugangsvoraussetzungen zu entsprechen. In diesem Handbuch wird das Themenfeld Barrierefreie Kommunikation in interdisziplinärer Breite beleuchtet und kritisch reflektiert. Aktuelle Erkenntnisse, Lösungsvorschläge sowie Desiderate der Forschung stehen dabei neben Berichten von Praktiker(inne)n und Nutzer(inne)n, die Einblicke in ihren Umgang mit Barrierefreier Kommunikation gewähren und gegenwärtige und zukünftige Erfordernisse und Probleme aufzeigen.
Barrierefreie Kommunikation – Perspektiven aus Theorie und Praxis
Die Schaffung von Barrierefreiheit und Inklusion ist gegenwärtig ein zentrales gesellschaftspolitisches Anliegen. Doch nicht immer sind beide Ziele vereinbar. Daher gilt es, unterschiedliche Barrieretypen, spezifische Bedürfnisse einzelner Zielgruppen und Maßnahmen zur Erreichung von Barrierefreiheit aus interdisziplinärer Perspektive zu reflektieren. Der Band ist das Ergebnis einer Tagung, die die Schnittmengen zwischen so unterschiedlichen Techniken des Barriereabbaus wie der Audiodeskription, der Untertitelung für Gehörlose, Leichter und Einfacher Sprache und anderen Formen der Kommunikationsoptimierung ausgelotet hat. Die Autoren analysieren die Abbaubarkeit unterschiedlicher Barrieren, stellen existierende Regelwerke auf den Prüfstand, erproben inklusive Ansätze und ergänzen theoretische Reflexionen und empirische Untersuchungen durch aktuelle Perspektiven aus der Medienpraxis.
Mariannum
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