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Systems Thinking and Viable Systems
In the last few decades, managerial and business studies have shown an increasing inability to explain and forecast emergent dynamics in society, economics, and the environment. Consolidated managerial approaches and business theories seem to be incapable of communicating and depicting the ongoing evolution, and new perspectives are required to support both researchers and practitioners in tracing new paths for development. Building upon the constructivist approach, this book illustrates the multiple advantages that systems thinking can offer in supporting a holistic understanding of social and economic phenomena. The book proposes a representation of the firm as a viable system and represen...
Cultural Heritage and Value Creation
Informed by systems thinking, this book explores new perspectives in which culture and management are harmoniously integrated and cultural heritage is interpreted both as an essential part of the social and economic context and as an expression of community identity. The combination of a multidisciplinary approach, methodological rigor and reference to robust empirical findings in the fertile field of analysis of UNESCO’s contribution mean that the book can be considered a reference for the management of cultural heritage. It casts new light on the complex relation of culture and management, which has long occupied both scholars and practitioners and should enable the development of new pathways for value creation. The book is based on research conducted within the framework of the Consorzio Universitario di Economia Industriale e Manageriale (University Consortium for Industrial and Managerial Economics), a network of universities, businesses and public and private institutions that is dedicated to the production and dissemination of knowledge in the field. This volume will be of interest to all who are involved in the study and management of the cultural heritage.
Innovating in Practice
The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. This vocabulary is drawn on a service and on sociological perspectives on innovation based on the ontological assumption that innovation is a value co-creation matter and that it takes place in a reality that is multiple, constructed and socially embedded. The aim is to tackle key issues such as social construction, service innovation, knowledge and learning processes, value (co) creation, innovating and innovation activities networking and collaborative innovation.
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Multiplicity and Interdisciplinarity
This book presents the human, cultural, and scientific contributions of professor Eliano Pessa, who recently passed away. His research interests and activities were varied, some of which included quantum physics, cognitive science and psychology, systems science, artificial intelligence, and alpinism. They were never disciplinary-separated issues, but rather some coherent dimensions of his interests in life. He lived and not only practiced interdisciplinarity and multiple dimensions; he considered it unacceptable to do only one thing in life. The contributors in this volume consider, discuss, interpret, and represent the multiplicity and interdisciplinarity experienced, lived and applied by Pessa. The chapters are inspired by, rebuild, and retrace such networked interests lived by him from the personal, cultural, and scientific points of view of the authors. This is true interdisciplinarity and usage of non-equivalences, honoring the richness of Pessa's contributions.
Cybernetics and Systems
Society is now facing challenges for which the traditional management toolbox is increasingly inadequate. Well-grounded theoretical frameworks, such as systems thinking and cybernetics, offer general level interpretation schemes and models that are capable of supporting understanding of complex phenomena and are not impacted by the passage of time. This book serves the knowledge society to address the complexity of decision making and problem solving in the 21st century with contributions from systems and cybernetics. A multi-disciplinary approach has been adopted to support diversity and to develop inter- and trans-disciplinary knowledge within the shared thematic of problem solving and decision making in the 21st century. Its conceptual thread is cyber/systemic thinking, and its realisation is supported by a wide network of scientists on the basis of a highly participative agenda. The book provides a platform of knowledge sharing and conceptual frameworks developed with multi-disciplinary perspectives, which are useful to better understand the fast changing scenario and the complexity of problem solving in the present time.
Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
A Metamodel for Heritage-based Urban Development
This book proposes a Metamodel for heritage-based urban development, based on urban morphology, governance theory, and the metamodeling concept of John P. Van Gigch. Building on international policies such as the 2011 Recommendation for Historic Urban Landscapes and the results of the 2016 Urban Habitat III Conference, cultural heritage is now regarded as a potential resource for sustainable urban development. While more and more evidence of the potential benefits of cultural heritage for sustainable development has been published, this book is the first to develop and design a Metamodel that can be universally applied in a wide variety of settings. The Metamodel was developed using grounded theory and design research methodology and is based on three successful case-models from European contexts. The book includes three application scenarios that elaborate how the metamodel can be used to design, evaluate, and improve processes where cultural heritage is a starting point for sustainable urban development.
Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications
Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.
