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The Profit Impact of Marketing Strategy Project
This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.
Strategic Marketing Management
Darden School professor Mark Parry describes the key principles that should guide practising managers as they define the meaning of new brands and manage those brands over time. Using cases and examples, he helps managers decide which options to follow when deciding how to approach branding and positioning.
Japanese Management in Change
Following the burst of the “economic bubble” in the 1990s, many Japanese companies were required to reform their management systems. Changes in corporate governance were widely discussed during that decade in studies on “Japanese management.” These discussions have resulted in little progress, however, since Americanization became the dominant discourse concerning governance and the management system. There have been few studies conducted from an academic point of view on the internal aspects of organizations that practice traditional Japanese management theory. This book examines how, and the degree to which, the development of market principles accompanying the advances of globaliz...
Product Planning Essentials
Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition * Addition of two chapters on design and legal considerations. * Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. * Simplified technical discussions of planning techniques for improved comprehension. * Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.
Global Marketing Management
Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly u...
Developing Managerial Skills in Engineers and Scientists
If you’re an engineer or scientist who has suddenly been thrust into the world of management, you may find yourself thinking that managing people is more of a challenge than your former highly technical job. Veteran management consultant Michael K. Badawy couldn’t agree more. He says, "The primary problems of engineering and R&D management are not technical—they are human." Badawy offers real help for the human side of technical management in his classic Developing Managerial Skills in Engineers and Scientists. Since 1982, thousands of technical executives, supervisors, managers, and students have turned to this classic for hands-on management techniques. This thoroughly revised second...
The Meta-Analytic Organization
The Meta-Analytic Organization: Introducing Statistico-Organizational Theory develops new organizational theory based upon ideas from statistics and methodology. There have been previous organizational theories based on academic disciplines such as biology, economics, and sociology. Statistico-organizational theory uniquely constructs a new organizational theory derived from ideas in statistics and psychometrics. The core idea is that errors known to occur in social science research must also occur when managers look at their data and seek to make inferences about cause and effect. Statistico-organizational theory uses methodological principles to predict when errors will occur and how great they will be. The book offers new theoretical propositions about organizational strategy and structure, human resource management, international business and franchising.
Managing Business Interfaces
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.
