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Relationship Marketing
future." --Book Jacket.
Longer Lasting Products
The present economic system requires us to consume and throw away more and more goods. Yet often it's our desire, and the best interests of the environment, for these goods to last. The contributors to this book, who comprise many of the most significant international thinkers in the field, explore how longer lasting products could offer enhanced value while reducing environmental impacts. If we created fewer but better quality products, looked after them carefully and invested more in repair, renovation and upgrading, would this direct our economy onto a more sustainable course? The solution sounds simple, yet it requires a seismic shift in how we think, whether as producers or consumers, a...
Innovation Management and New Product Development
This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
Indiscriminate
Jake thought he'd left the stress of the Salem police department far behind when he left the force and opened up his own literary haven, a small bookstore named "Books." But when a series of brutal and vicious killings grips the city by the throat, Jake is called back to duty and into a tangled web of murder, mystique, and witchy mayhem. Faced with a diabolical killer, with a marred past and bent on a twisted revenge, Jake's wits and wisdom are pushed to the limit. Can he stop the sadistic killings before they destroy the town and Jake himself? Dive into the suspense and intrigue of Indiscriminate, the third book by Salem-based author Howard Olsen -- but only if you thrive on the thrill of a cunning mystery.
Understanding and Managing Customers
This comprehensive textbook provides an easy introduction to the subject of customers and ensures that the needs of business students will be met in an up-to-date and innovative manner.
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