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Enterprise: Entrepreneurship and Innovation
Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. The text contains: * case studies and ‘pause and reflect’ situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in ‘real life’. * integrative personal development activities that provide a b...
Strategic Marketing Decisions in Global Markets
This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment.Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead.
The Wedding Dress
This sourcebook is full of ideas for the bride-to-be, to help her find her perfect wedding dress. Each chapter features a classic line and explains what body shape it suits, which fabrics it works best with, the era it hails from and which famous brides wore the styles.
The Perfect Wedding Dress
Complete guide to designer and off-the-rack wedding dresses, including information on styles, cuts, materials, necklines, sleeves, veils, trains, and accessories.
Boys' Life
Boys' Life is the official youth magazine for the Boy Scouts of America. Published since 1911, it contains a proven mix of news, nature, sports, history, fiction, science, comics, and Scouting.
Case Studies in Patient Safety
Resource added for the Nursing-Associate Degree 105431, Practical Nursing 315431, and Nursing Assistant 305431 programs.
Where Is Sissy?
Lila is learning about colors and shapes in this colorful adaptation of the childhood game hide-n-seek. Lila looks for her sister throughout their home and encounters wonderful surprises at each turn. Sissy turns out to better at the game than what Lila expected. Where she finds her sister is the unexpected twist that even Lila couldn't have guessed.
Marketing and General Practice
This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a comprehensive case study of one particular practice with which the authors worked. Readers of this book should gain a clear idea of the nature and purpose of marketing techniques and how the opportunities now becoming available can benefit both practice and patients.
