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Faster, Higher, Stronger
A New York Times bestseller “A smart and important book.”—Gretchen Reynolds, author of The First 20 Minutes Publications as varied as Wired, Men’s Fitness, and The New Yorker are abuzz over the New York Times bestseller Faster, Higher, Stronger. In it, veteran journalist Mark McClusky explains how today’s top athletes are turning to advanced technology and savvy science to improve their performance. Sports buffs and readers of David Epstein and Gretchen Reynolds will want to join McClusky as he goes behind the scenes everywhere from the Olympics to the NBA Finals, from the World Series to the Tour de France, and from high-tech labs to neighborhood gyms to show how athletes at every level can incorporate cutting-edge science into their own workouts.
The Power of Co-Creation
Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefini...
The 4-hour Chef
Building upon Timothy Ferriss's internationally successful "4-hour" franchise, The 4-Hour Chef transforms the way we cook, eat, and learn. Featuring recipes and cooking tricks from world-renowned chefs, and interspersed with the radically counterintuitive advice Ferriss's fans have come to expect, The 4-Hour Chef is a practical but unusual guide to mastering food and cooking, whether you are a seasoned pro or a blank-slate novice.
The Decision Tree
For all the talk about personalized medicine, our health care system remains a top-down, doctor-driven system where individuals are too often bit players in their own health decisions. In The Decision Tree, Thomas Goetz proposes a new strategy for thinking about health, one that applies cutting-edge technology to put us at the center of the equation and explains how the new frontier of health care can impact each of our lives.
Damascus Station: A Novel
Finalist for the 2022 ITW Thriller Award for Best First Novel "Damascus Station is simply marvelous storytelling.…[A] stand-out thriller and essential reading for fans of the genre." —Financial Times A CIA officer and his recruit arrive in war-ravaged Damascus to hunt for a killer in this page-turner that offers the "most authentic depiction of modern-day tradecraft in print." (Navy SEAL sniper and New York Times bestselling author Jack Carr). CIA case officer Sam Joseph is dispatched to Paris to recruit Syrian Palace official Mariam Haddad. The two fall into a forbidden relationship, which supercharges Haddad’s recruitment and creates unspeakable danger when they enter Damascus to fin...
Proof
Presents a look at the science of alcohol production and consumption, from the principles behind the fermentation, distillation, and aging of alcoholic beverages, to the psychology and neurobiology of what happens after it is consumed.
Full Spectrum
A lively account of our age-old quest for brighter colors, which changed the way we see the world, from the best-selling author of Proof: The Science of Booze From kelly green to millennial pink, our world is graced with a richness of colors. But our human-made colors haven't always matched nature's kaleidoscopic array. To reach those brightest heights required millennia of remarkable innovation and a fascinating exchange of ideas between science and craft that's allowed for the most luminous manifestations of our built and adorned world. In Full Spectrum, Rogers takes us on that globe-trotting journey, tracing an arc from the earliest humans to our digitized, synthesized present and future....
The Best American Science and Nature Writing 2012
“Top-notch science writing covering everything from the 1,000 species in the human gut to efforts to reverse-evolve a chicken into a dinosaur.” —Kirkus Reviews With contributions from bestselling and award-winning writers including Jerome Groopman and Elizabeth Kolbert, this volume delves into such topics as the 2008 “Black Friday” stampede at a Long Island Walmart; an annual humans-vs.-AI competition; octopus intelligence; lab-grown meat; marauder ants; the brains of teenagers; and the Neanderthal genome. Lively and accessible, this is “a showcase for clean, plain-English science and nature writing and a treat for readers” (Kirkus Reviews). “This strong collection invites aw...
Inside the Box
An answer to one of the most-asked questions in corporate America: How can our organization be more creative? The authors show how "thinking inside the box" can foster greater creativity and innovation within a company or organization.
Level Up Your Life
For the past 5 years, Steve Kamb has transformed himself from wanna-be daydreamer into a real-life superhero and actually turned his life into a gigantic video game: flying stunt planes in New Zealand, gambling in a tuxedo at the Casino de Monte-Carlo, and even finding Nemo on the Great Barrier Reef. To help him accomplish all of these goals, he built a system that allowed him to complete quests, take on boss battles, earn experience points, and literally level up his life. If you have always dreamed of adventure and growth but can’t seem to leave your hobbit-hole, Steve’s book, Level Up Your Life, is for you. He will teach you exactly how to use your favorite video games, books, and mov...
