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Sun Tzu and the Art of Business
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the v...
A Corporate Manager's Guide to Taking a Leadership Role in Non-Profits and Applying Strategic Management Tools and Techniques
Some of the emerging views brought up in this e-book are: The paradox and the necessity of pursuing sustaining and disruptive innovation simultaneously require a new kind of talent called integral leadership, the usual tools of persuasion -- reason, statistics, and bullet-points of logic -- fail to cause the necessary changes in management culture to allow disruptive innovation to thrive. Leaders must guide companies through an emotional leap to embrace a future based upon disruptive innovation in technology and work practices and the search for viable disruptive innovationnew customer values, new markets, new business modelsstarts by systematically exploring a companys strategic frontier.
Dilemmas of Leadership
Leadership, as a way of focusing and motivating a group or organization to achieve its aims, is a much discussed but often misunderstood concept. This comprehensive textbook introduces the subject for Masters level students. Building on the success of the first edition, this text utilises an easy to follow, map-based approach to take the reader on a journey through the various fundamental dilemmas apparent within leadership studies, dilemmas such as: Is a leader born or made? How are tensions between ethical dilemmas and economic self-interest resolved? How does a leader's desire for control balance with the need to empower members of the organization? Student-friendly features new to this edition include a wealth of leadership cases, videos and web-based content regularly updated, so that the book can be studied in the context of the most pressing contemporary leadership issues.
Sun Tzu and the Art of Modern Warfare
A biography of Hoagy Carmichael, composer of classic American songs such as ""Georgia on My Mind"", ""Rockin' Chair"", ""Skylark"", ""Lazybones"", and ""Star Dust"". The book follows Carmichael from his roaring-20s Indiana youth to Hollywood legend.
Sun Tzu and the Art of Business
In what is actually two books in one--a synthesis of Sun Tzu's ideas into six strategic principles for business executives plus the entire text of Samuel B. Griffith's popular translation of "The Art of War"--McNeilly shows how Sun Tzu's principles can successfully be applied to modern business situations. 22 linecuts.
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An Analysis of Sun Tzu's The Art of War
Sun Tzu's The Art of War is a series of lessons in the applied art of problem solving. Sun (544 BC-496 BC), an experienced general from the Warring States period of Chinese history, saw war as an inevitable problem – indeed, the ultimate problem confronting the state. The Art of War summarises his lessons on how to solve the problems raised by conflict. The work comprises a series of pithy discussions of the different strategic situations that might arise, and the best responses for each. In many ways it is a masterclass in the application of critical thinking to practical affairs. Aspiring generals are advised to 'appraise the situation' according to five separate criteria, and to plan accordingly. 'The expert at battle seeks his victory from strategic advantage', Sun writes, so every general must assess their situation from every angle, and establish not only the best way to give themselves the strategic advantage – but also of preventing the other side from giving itself the advantage. Throughout the text, Sun epitomises the qualities of a good problem solver by focusing on the nature of the problem; asking productive questions about it; and making sound decisions.
George Washington and the Art of Business
Mark McNeilly considers George Washington, America's first commander-in-chief, showing how his self-discipline, persistence, character, and organizational skills can be used as a model for success in today's business world.
The Olympic Games Effect
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with ...
Culture and Consumption II
New insights into modern consumer culture by a master critic.
