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Sun Tzu and the Art of Business
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the v...
Sun Tzu and the Art of Modern Warfare
A biography of Hoagy Carmichael, composer of classic American songs such as ""Georgia on My Mind"", ""Rockin' Chair"", ""Skylark"", ""Lazybones"", and ""Star Dust"". The book follows Carmichael from his roaring-20s Indiana youth to Hollywood legend.
A Corporate Manager's Guide to Taking a Leadership Role in Non-Profits and Applying Strategic Management Tools and Techniques
Some of the emerging views brought up in this e-book are: The paradox and the necessity of pursuing sustaining and disruptive innovation simultaneously require a new kind of talent called integral leadership, the usual tools of persuasion -- reason, statistics, and bullet-points of logic -- fail to cause the necessary changes in management culture to allow disruptive innovation to thrive. Leaders must guide companies through an emotional leap to embrace a future based upon disruptive innovation in technology and work practices and the search for viable disruptive innovationnew customer values, new markets, new business modelsstarts by systematically exploring a companys strategic frontier.
Dilemmas of Leadership
Leadership, the practice of focusing and motivating a group or organization to achieve its aims, is a much discussed but often misunderstood concept. This comprehensive textbook introduces the subject for Masters level students. Readers are invited to make a series of metaphorical journeys of discovery, thematically organized around fundamental dilemmas within the field of leadership studies. Building on the success of previous editions, the text uses a simple map-based approach to consider dilemmas such as: Is a leader born or made? How are tensions between ethical dilemmas and economic self-interest resolved? How does a leader's desire for control balance with the need to empower members of the organization? This third edition contains a brand new chapter on leadership in sport, an enhanced chapter on creativity, and more international content. Also new to this edition is a companion website containing PowerPoint slides, revision quizzes and a tutor’s guide. This text will be essential reading for Masters and MBA students on leadership courses, and will also be illuminating for managers pursuing leadership development.
Sun Tzu and the Art of Business
In what is actually two books in one--a synthesis of Sun Tzu's ideas into six strategic principles for business executives plus the entire text of Samuel B. Griffith's popular translation of "The Art of War"--McNeilly shows how Sun Tzu's principles can successfully be applied to modern business situations. 22 linecuts.
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The Arts of Eastern Philosophy
Eastern philosophy (EP) has often been neglected in mainstream academic discourse. Philosophy is the way of looking at, understanding, interpreting, and fundamentally bringing together love and wisdom (lovism). This study contributes to a wider understanding of international relations and philosophies in a world where the balance of power is shifting and emerging as superpower countries India and China are increasingly growing in importance. The objectives of this state-of-the-art book are four-fold: (1) to understand the fundamentals of the ancient EP; (2) to interpret basic concepts, thoughts, and teachings of classical international relation-related theories or peace spiritual insights of various wisdom within Chinese, Indian, Islamic, and Christian Missionaries; (3) to assist the Master's level students to participate actively in discussions and interpretations and to create insights and critical thinking methods accordingly; and (4) to share the outcomes of philosophy with like-minded actors/institutions globally.
Flock and Flow
Is it possible any longer to "read" markets fast enough to respond to them? A world of discrete parts is now one interconnected web of ceaseless calculation and response. Marketing has become a thing of speed and turbulence, with all the players moving simultaneously. For marketing guru Grant McCracken, the key to success in this dynamic new marketplace is to find a way to slow the world down. And McCracken believes he has the solution. It begins with understanding the mechanics at work today. He says, "Complexity has a theory. Commotion has a pattern. Dynamism has a system. We can continue to live by damage control, or we can change the way we play the game." To survive our own world of col...
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White Collar Zen
Zen Buddhism can offer unique resources for successfully meeting the challenges of the working world. Offers practical solutions to many business situations where decisive, spontaneous and strategic reactions are required.
