Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
The Press and American Politics
For courses on Media and Politics or Political Communication in departments of Political Science or Communications. This text explores all aspects of the relationship between the press and American politics. It takes a well-balanced stance portraying the role of the media as a new mediator in the political processes of American politics.
Handbook of Public Relations
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Public Relations Metrics
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
The SAGE Handbook of Public Relations
Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.
Television and Gender Representation
On gender stereotyping on television.
News Media and Foreign Relations
The first section of the book addresses theoretical issues and lays a foundation for analysis of the role of the media in foreign relations. The second part provides empirical studies demonstrating some of these relationships. Annotation copyrighted by Book News, Inc., Portland, OR
Rhetorical and Critical Approaches to Public Relations
This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.
