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The small BIG
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
The Spirit of Animal Healing
The Spirit of Animal Healing is the follow up to Dr. Marty Goldstein's bestselling book on holistic veterinary medicine, The Nature of Animal Healing. It is chock full of the very latest integrative medical knowledge (which combines conventional therapies with complementary and alternative medicine). Coupled with the vast amount of specialized expertise and learning Dr. Marty has gained from his own practice over the past 45 years, the book takes readers on a journey to the leading edge of integrative veterinary understanding to achieve greater insight into the minds and bodies of their animal companions. However, this book is not simply a new edition of Dr. Marty's first book with some refr...
Yes!
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work an...
The Refrigerator and the Universe
This book explains the laws of thermodynamics for science buffs and neophytes alike. The authors present the historical development of thermodynamics and show how its laws follow from the atomic theory of matter, then give examples of the laws' applicability to such phenomena as the formation of diamonds from graphite and how blood carries oxygen.
How We Know
The portraits of Freud, Shakespeare, Einstein, and Leonardo da Vinci on the cover symbolize a major theme of How We Know—that the creative imagination plays a role in the sciences no less than in the arts, and that scientific discoveries have an aesthetic beauty of their own that can be enjoyed by the nonscientist. Written to be understood by readers without proper scientific training, the main features of scientific method are illustrated by the use of case histories of research and discovery. The book also explores such questions as the nature of scientific understanding of the world, how theories are invented, how they are tested experimentally, and whether the scientist is ever "object...
American Policy Toward Laos
Presents a brilliantly conceived, detailed analysis of American efforts in beleaguered Laos. Presents facts that are certain to be controversial, and perhaps discomforting to many people.
The Experience of Science
Our earlier book, How We Know: An Exploration of the Scientific Process, was written to give some conception of what the scientific approach is like, how to recognize it, how to distinguish it from other approaches to understanding the world, and to give some feeling for the intellectual excitement and aesthetic satisfactions of science. These goals represented our concept of the term "scientific literacy." Though the book was written for the general reader, to our surprise and gratification it was also used as a text in about forty colleges, and some high schools, for courses in science for the non-scientist, in methodology of science for social and behavioral sciences, and in the philosoph...
The Little Book of Yes
From the authors of the international bestseller Yes! This travel-sized handbook will become your go-to key for ensuring that the world says 'yes' to you, your ideas and your requests. We all want to hear 'yes'. 'Yes' connects us to the world, and carries us into the future. So why do we find it so hard to get others to agree? And how can we improve our chances? The Little Book of Yes contains 21 short essays that outline a range of effective persuasion strategies, each proven to increase the chances that someone will agree to your request. That someone could be a friend, a colleague, a partner, a lover, a manager, a sibling, a parent, even a stranger. The timeless principles and practical lessons in this collection can be used to tackle a variety of everyday challenges, from repairing a soured relationship to negotiating a higher fee for your work, from convincing a dithering friend to take action, to building your social network and personal brand. Full of wisdom from the leaders in influence, with carefully curated advice, this little book is essential reading for any freelancer, manager, entrepreneur, parent or person who wants more from their world.
The Sex Book
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Texas Prisons
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