Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Monthly Labor Review
Publishes in-depth articles on labor subjects, current labor statistics, information about current labor contracts, and book reviews.
Here's the Pitch
2020 SABR Baseball Research Award In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience. Here’s the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of cult...
Communication of Politics
Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United St...
History of Regional Science and the Regional Science Association International
A well-written and exciting historical account of the way in which regional science and the formation of the society associated with the field, Regional Science Association International, developed. It starts with the rise of Hitler, the advent of the Keynesian Revolution, the intense mathematization of economics and relates how an individual's creative thinking effectively combated the strong resistance of conventional social sciences. The text has been written by the founder of the Regional Science Association and current President of the North American Regional Science Council. It is of interest to regional scientists, economists, sociologists, urban- and regional planners, geographers, and transportation researchers.
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and s...
The Unreality Industry
Fortells the trend that mass media outlets are helping to blur the line between reality and fantasy.
6 Steps to Free Publicity (Easyread Comfort Edition)
"There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas-humor and creativity."--Booklist Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st...
Children’s Literature and Culture
This collection of scholarship on the world of the child offers an eclectic overview of several aspects of youth culture today. The first essay focuses on Donna Williams, Joanna Greenberg, Temple Grandin and other children whose unusual minds raise questions that take us deep into the mysteries of all of human existence. The second, “Colonel Mustard in the Library With The Sims: From Board Games to Video Games and Back,” gives a historical context and theoretical frame for considering contemporary video and board games in our current age of television The third, “Just a Fairy, His Wits, and Maybe a Touch of Magic; Magic, Technology, and Self-Reliance in Contemporary Fantasy Fiction,”...
Daughters of Eve
Famous and seductive, female stage performers haunted French public life in the century before and after the Revolution. This pathbreaking study delineates the distinctive place of actresses, dancers, and singers within the French erotic and political imaginations. From the moment they became an unofficial caste of mistresses to France's elite during the reign of Louis XIV, their image fluctuated between emasculating men and delighting them. Drawing upon newspaper accounts, society columns, theater criticism, government reports, autobiographies, public rituals, and a huge corpus of fiction, Lenard Berlanstein argues that the public image of actresses was shaped by the political climate and r...
Monthly Labor Review
None
