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Getting to Plan B
You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll disco...
Routledge International Handbook of Food Studies
Over the past decade there has been a remarkable flowering of interest in food and nutrition, both within the popular media and in academia. Scholars are increasingly using foodways, food systems and eating habits as a new unit of analysis within their own disciplines, and students are rushing into classes and formal degree programs focused on food. Introduced by the editor and including original articles by over thirty leading food scholars from around the world, the Routledge International Handbook of Food Studies offers students, scholars and all those interested in food-related research a one-stop, easy-to-use reference guide. Each article includes a brief history of food research within...
A History of Mathematics
The updated new edition of the classic and comprehensive guide to the history of mathematics For more than forty years, A History of Mathematics has been the reference of choice for those looking to learn about the fascinating history of humankind’s relationship with numbers, shapes, and patterns. This revised edition features up-to-date coverage of topics such as Fermat’s Last Theorem and the Poincaré Conjecture, in addition to recent advances in areas such as finite group theory and computer-aided proofs. Distills thousands of years of mathematics into a single, approachable volume Covers mathematical discoveries, concepts, and thinkers, from Ancient Egypt to the present Includes up-to-date references and an extensive chronological table of mathematical and general historical developments. Whether you're interested in the age of Plato and Aristotle or Poincaré and Hilbert, whether you want to know more about the Pythagorean theorem or the golden mean, A History of Mathematics is an essential reference that will help you explore the incredible history of mathematics and the men and women who created it.
The Forgotten Vocabulary of Strategy Vol.1
Strategy literature is abundant, but there is no book that shows you how to actually think strategically. The Forgotten Vocabulary of Strategy (Vol. 1 and Vol. 2) fills this gap. For the first time it reveals the ways of thinking, acting and teaching of successful Western and Asian strategists as well as Arab and Indian mirrors for princes and looks 2500 years into the past. In its essence, the book demystifies the 12 most renowned strategic approaches, distills them into a holistic system and thus enables the reader to develop a universally strategic mind through a scientifically founded process. STRATEGISTS THINK IN PATTERNS These patterns, also called Strategic Principles, are based on th...
Development and Distribution
Using Malaysia, Indonesia, and Thailand as examples, this book focuses on industrialization in South East Asia. These nations have all undergone a major transformation from being poor, agrarian countries to middle-income countries with a developed industrial and manufacturing base; Development and Distribution seeks to explain why and how.
Principles of Economics
Principles of Economics is a university-level textbook offering a comprehensive, engaging, and easy-to-read overview of the field of economics that is valuable to the university student, the general reader, and the professional economist. Saifedean Ammous’ first book, The Bitcoin Standard, is an international best-seller that has been translated into 36 languages. The book garnered praise from respected scholars, successful entrepreneurs, professional athletes, and countless readers worldwide for its engaging and enlightening presentation of sophisticated economic and technical concepts, delivered in a style accessible to the general reader. With its sequel, The Fiat Standard, Ammous estab...
James Clerk Maxwell
James Clerk Maxwell (1831 -1879) was one of the most important mathematical physicists of all time. In scientific terms his immortality is enshrined in electromagnetism and Maxwell's equations, but as this book shows, there was much more to Maxwell than electromagnetism, both in terms of his science and his wider life.
The ART of Trading
A comprehensive, all-in-one resource for building a successful trading system In the newly revised second edition of The ART of Trading: A Complete Approach for Traders and Investors in the Financial Markets, veteran trader and bestselling author Bennett McDowell delivers an intuitive and comprehensive system for trading success. In the book, you'll learn the trading rules, risk management techniques, mindsets, and trade debriefing strategies you need to master the markets and enjoy market-beating returns. The author explains how to identify intelligent entry and exit opportunities, as well as trade management strategies, trading psychology insights, and more. He also outlines: How to design...
