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Rhetoric is among the most important and least understood elements of presidential leadership. Presidents have always wielded rhetoric as one tool of governance—and that rhetoric was always intended to facilitate political ends, such as image building, persuasion of the mass public, and inter-branch government persuasion. But as mass media has grown and then fragmented, as the federal bureaucracy has continued to both expand and calcify, and as partisanship has heightened tensions both within Congress and between Congress and the Executive, rhetoric is an increasingly important element of presidential governance. Scholars have derived ways to explain how these developments and the presiden...
Andrew Jackson spoke to Americans in ways that reflected the concerns of a young nation. Grover Cleveland helped citizens redefine themselves after the havoc of the Civil War era. FDR confronted widespread hardship with hope and determination, while Eisenhower spoke to our fears of the Communist menace. Throughout our history, presidents by their very utterances have shaped our sense of who we are as Americans. As Mary Stuckey observes, presidents embrace, articulate, and reinvigorate our sense of national identity. They define who Americans are—often by declaring who they aren’t. In this book, she shows how presidential speech has served to broaden the American political community over ...
Part of the Praeger Series in Political Communication, Playing the Game offers an exploration of the rhetoric of the Reagan Revolution. The book fully explores how the rhetoric supported, impeded, and affected Reagan's policy goals and political success. In this work, the author shows how Reagan's use of language in his public speech was instrumental in the creation of the Teflon Presidency, and how use of this language created a situation whereby the President would not remain unscathed forever--as was the case in 1986. Further, Stuckey shows how Reagan's rhetorical success was built around foreign policy events. From this premise, the book demonstrates why a foreign policy event (the Iran-...
Millions of Americans, including hundreds of thousands of schoolchildren, watched in horror as the Challenger shuttle capsule exploded on live television on January 28, 1986. Coupled with that awful image in Americans’ memory is the face of President Ronald Reagan addressing the public hours later with words that spoke to the nation’s shock and mourning. Focusing on the text of Reagan’s speech, author Mary Stuckey shows how President Reagan’s reputation as “the Great Communicator” adds significance to our understanding of his rhetoric on one of the most momentous occasions of his administration.
Ranging broadly from Andrew Jackson to Bill Clinton and George W. Bush, Stuckey demonstrates how presidents accomplish the dual enactment of inclusion and exclusion through their rhetorical and political choices. Our early leaders were preoccupied with balancing the growing nation; later presidents were concerned with the nature and definitions of citizenship. By examining the political speeches of presidents exemplifying distinctly different circumstances, she presents a series of snapshots which, when taken together, reveal both the continuity and the changes in our national self-understanding.
Political campaigns in the United States, especially those for the presidency, can be nasty—very nasty. And while we would like to believe that the 2020 election was an aberration, insults, invective, and yes, even violence have characterized US electoral politics since the republic’s early days. By examining the political discourse around nine particularly deplorable elections, Mary E. Stuckey seeks to explain why. From the contest that pitted Thomas Jefferson against John Adams in 1800 through 2020’s vicious, chaotic matchup between Donald Trump and Joe Biden, Stuckey documents the cycle of despicable discourse in presidential campaigns. Looking beyond the character and the ideology ...
Though Jimmy Carter is widely viewed as one of the least effective modern presidents, the human rights agenda for which his administration is known remains high in the national awareness and continues to provide important justifications for presidential and congressional action a quarter-century later. The very elements of Carter's communications on human rights that engendered obstacles to the formation of a coherent and consistent policy--the term's vagueness, the difficulties of applying it, its uneasy relationship with national security interests, and the divergence between Democratic and Republican understandings--allowed "human rights" to become a useful rubric for presidents, both Democratic and Republican, who followed Carter. Stuckey discusses the key elements of how human rights came to the nation's attention.
Political Vocabularies: FDR, the Clergy Letters, and the Elements of Political Argument uses a set of letters sent to Franklin D. Roosevelt in 1935 by American clergymen to make a larger argument about the rhetorical processes of our national politics. At any given moment, national politics are constituted by competing political imaginaries, through which citizens understand and participate in politics. Different imaginaries locate political authority in different places, and so political authority is very much a site of dispute between differing political vocabularies. Opposing political vocabularies are grounded in opposing characterizations of the specific political moment, its central is...
Focusing on theoretical and methodological insight, this book brings together scholars from a variety of fields whose research is guided by diverse analytical approaches. Instead of focusing on what divides scholars, the authors explore areas of intellectual community, building a more systematic and rigorous understanding of political communication. By broadening and deepening understanding of the field, this book provides insight into political processes that would otherwise be lacking.
"The Declaration of Independence states that all men are created equal in the United States, but that statement does not hold true for words. Some words carry more weight than others-they seem to work harder, get more done, and demand more respect. Political Keywords: Using Language That Uses Us looks at eight dominant words that are crucial to American political discourse and how they have been employed during the last fifty years. Based on an analysis of eleven separate studies of political language, Political Keywords helps readers to understand what these terms mean and how they are used. For example, the book tracks what politics now means to modern commentators, how school-teachers imp...