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An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and the...
After Mary Lou's mother passed away, she went searching for the God Box. But rather than one box, Quinlan found 10 containers stuffed with hundreds of origami-like folded papers. Covering the last 20 years of her mother's life, the notes contained a treasure of brief prayers for family, friends and people she had never even met. Note by note, Quinlan discovered the greatest lesson her mother could impart: the importance of letting go in order to live. Poignantly written and beautifully designed, The God Box is a gift for every parent, every son or daughter, every person who trusts in the permanence of love and the power of prayer.
After Mary Lou's mother passed away, she went searching for the God Box. But rather than one box, Quinlan found 10 containers stuffed with hundreds of origami-like folded papers. Covering the last 20 years of her mother's life, the notes contained a treasure of brief prayers for family, friends and people she had never even met. Note by note, Quinlan discovered the greatest lesson her mother could impart: the importance of letting go in order to live. Poignantly written and beautifully designed, The God Box is a gift for every parent, every son or daughter, every person who trusts in the permanence of love and the power of prayer.
Have you ever fantasized about taking time away from your overworked life? Nights uninterrupted by email? Days to pursue set-aside dreams? Do you promise yourself that “someday” you will get a break? Mary Lou Quinlan had those “someday” thoughts. But her hard-earned job as CEO of a New York advertising agency claimed most of her waking hours. Exhausted and losing motivation, she was so desperate she perversely imagined breaking her leg to get some time alone. Then, she declared a brief timeout. During her time off, she slept late, took walks, danced the salsa, kept a journal and ultimately, uncovered the roots of a new business. In the process, she rediscovered herself. Time Off for ...
Paul, a religious teen living in a small conservative town, finds his world turned upside down when he meets Manuel—a young man who says he’s both Christian and gay, two things that Paul didn’t think could coexist in one person. Doesn’t the Bible forbid homosexuality? As Paul struggles with Manuel’s interpretation of the Bible, thoughts that Paul has long tried to bury begin to surface, and he finds himself re-examining his whole life. This is an unforgettable book on an extremely timely topic that strives to open minds on both ends of the spectrum.
How can schools and teachers change to keep up with the current educational landscape, a world in which young people must learn how to ask the right questions, not merely parrot back the 'right' answers? In this urgent and insightful book, John Merrow draws on his experience as a reporter for PBS and NPR to examine this question and others, and offer possibilities and solutions for a new education system. Told through warm storytelling and compelling case studies, Merrow paints a vibrant and inspiring picture of why and how we must transform - not reform - our schools.
Maas offers a wickedly funny, inside look at what it was really like to be an ad woman on Madison Avenue in the 1960s and 1970s, from casual sex to professional serfdom, in this immensely entertaining and bittersweet memoir.
Artie Boyle was a run-of-the-mill American hockey dad. Then terminal cancer happened. The best doctors despaired. And Artie dared to look for a miracle. Artie had never put much stock in mysticism or miracles. But when his best friends bought tickets to fly with him to Croatia to the controversial shrine at Medjugorje where healings were known to happen, he dared it all. They found themselves in powerful ways sharing spiritually, even praying together, something they would have found very odd before. And when they came home Artie was healed--completely. The cancer was gone. The doctors at Mass General Hospital were astounded yet could offer no explanation. Six Months to Live relates not only Artie's miraculous healing but his spiritual transformation and the hope and inspiration he offers to thousands who hear his story.
Can a journey across the Holy Land redeem a reluctant pilgrim? Ben Cahill's life is an alcohol-saturated mess. After an insincere effort in a rehab facility, he is alienated from his family, out of work, and determined to continue his habit. To make matters worse, he finds himself on a tour of Israel, along with, as he calls them, a bunch of Holy Rollers. As the trip progresses, Ben experiences the Holy Land's major historical sites and is exposed to God's word. He interacts with his fellow travelers, gradually learning about their faith and their lives. Along the way, Ben becomes embroiled in a spiritual war, reinforcing his guilt and, in turn, forcing him to recall his past actions and behaviors. He also begins a different journey, one that leads him to redemption and a place in God's family.