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Principles of Marketing
"Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage."--OpenStax.
The Cinema of Sara Gómez
Throughout the 1960s until her untimely death in 1974, Afro-Cuban filmmaker Sara Gómez engaged directly and courageously with the social, political, economic, and cultural transformations promised by the Cuban Revolution. Gómez directed numerous documentary films in 10 prolific years. She also made De cierta manera (One way or another), her only feature-length film. Her films navigate complex experiences of social class, race, and gender by reframing revolutionary citizenship, cultural memory, and political value. Not only have her inventive strategies become foundational to new Cuban cinema and feminist film culture, but they also continue to inspire media artists today who deal with issu...
George Washington Gómez
In the 1930s, Américo Paredes, the renowned folklorist, wrote a novel set to the background of the struggles of Texas Mexicans to preserve their property, culture and identity in the face of Anglo-American migration to and growing dominance over the Rio Grande Valley. Episodes of guerilla warfare, land grabs, racism, jingoism, and abuses by the Texas Rangers make this an adventure novel as well as one of reflection on the making of modern day Texas. George Washington GÑmez is a true precursor of the modern Chicano novel.
My First Bikini
My First Bikini, the first United States publication by acclaimed Spanish poet Elena Medel, translated by Lizzie Davis
Human Dignity and Managerial Responsibility
The treatment of employees is increasingly becoming recognised as an important ingredient of sustainable enterprise. As sustainability, and all that it implies, becomes ever more critical, this book, with its multiple perspectives on the workplace and on the issues therein, such as diversity in the broadest sense, fills a gap in the research related literature essential to a more rounded understanding of CSR.
Miscellaneous Series
None
The Theme-topic Interface
The Theme-Topic Interface (TTI) gives a useful catalogue of approaches to the concept Theme in the analysis of Natural Language. The book is written with both theoretical and descriptive goals and aims to synthesize and revise current approaches to pragmatic functions. In addition, TTI explains that different thematic constructions in natural language reveal different discourse strategies related to point of view and speaker subjectivity, which shows the mutually supportive role of form and discourse function vis-á-vis each other. The book's value is enhanced by the use of natural language corpora, the Lancaster IBM Spoken English Corpus (LIBMSEC), and by running multivariate statistical tests, taking into account both segmental and suprasegmental features. The bibliography lists more than 600 publications providing ample material for further research into an integrated theory of language and its use. The indexes provide easy access to most authors mentioned and to the major concepts covered.
Gramita's Tortillas
Gramita's making warm, fresh tortillas - family, love, and learning blend in this lyrical narrative. Gramita's Tortilla's follows the story of young Maria growing up in Santa Rosa, New Mexico watching her grandmother spread love and bring people together by making her amazing tortillas for family and friends. Winner of the 2018 Plot Duckies Short Storyathon and now a children's book and charming all-ages book. As Maria experiences family life, she learns about tortillas, family, and that sometimes love is the secret ingredient. If you've ever enjoyed a warm tortilla, you'll love this heartwarming story. This bilingual book includes the English and Spanish version and is perfect for non-native Spanish speakers to introduce the Spanish language to their children in a fun and easy way.
My Special Eye
There are many things that make Bruno special. He loves riding his bike and playing soccer, he is a great brother and is passionate about animals. He also has a prosthetic eye and in this book he tells you all about it. You will discover why Bruno got his special eye, how does he take care of it, how to protect eyes from accidents and what is a visit to the ocularist like. Having such a special eye is just one of the many things that make Bruno unique. This positive book will be a great resource for any child with vision in one eye, with or without a prosthetic eye, scleral shell or cosmetic lens. My Special Eye is also available in Spanish (Mi ojo especial: Un libro para niños sobre próte...
