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La comunicación audiovisual en la empresa
Las empresas deben recurrir a las fórmulas audiovisuales para conectar con sus públicos. La incidencia de la comunicación en las organizaciones y lo que repercute en su comunicación corporativa es determinante y refleja, a través de los formatos, la filosofía y los valores que la institución pretende transmitir. Las posibilidades son múltiples y variadas. En este texto se realiza un compendio de los formatos audiovisuales existentes para explicar y organizar la multitud de opciones y usos que se pueden encontrar. La distribución propuesta se basa en el enfoque que cada producto debe conseguir, es decir, del objetivo para el que ha sido diseñado.
Catálogo de investigaciones educativas
Síntesis de los resultados alcanzados por los proyectos de investigación promovidos o financiados por la Administración educativa.
La historia de la lingüística en diez mitos y profecías
La historia de la lingüística ofrece respuestas a las inquietudes de nuestro tiempo mediante la revisión de sus principios y autores. Narra episodios protagonizados por maestros, sabios, editores y profetas: los maestros nos forman en el uso del discurso con la retórica; los sabios establecen las teorías científicas; los editores transmiten el tesoro cultural con la ayuda de la gramática, y los profetas son los historiadores, que descifran el sentido de las épocas. La clave de la historia de la lingüística es la interpretación de sus episodios como símbolos proyectados sobre nuestro tiempo. Su mérito es librarnos del egocentrismo del presente.
Branded Content and Entertainment in Advertising
In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.
Life as Politics
Prior to 2011, popular imagination perceived the Muslim Middle East as unchanging and unchangeable, frozen in its own traditions and history. In Life as Politics, Asef Bayat argues that such presumptions fail to recognize the routine, yet important, ways in which ordinary people make meaningful change through everyday actions. First published just months before the Arab Spring swept across the region, this timely and prophetic book sheds light on the ongoing acts of protest, practice, and direct daily action. The second edition includes three new chapters on the Arab Spring and Iran's Green Movement and is fully updated to reflect recent events. At heart, the book remains a study of agency in times of constraint. In addition to ongoing protests, millions of people across the Middle East are effecting transformation through the discovery and creation of new social spaces within which to make their claims heard. This eye-opening book makes an important contribution to global debates over the meaning of social movements and the dynamics of social change.
Bioactive Phytochemicals from Vegetable Oil and Oilseed Processing By-products
This book comprehensively reviews the phytochemistry, functional properties, and health-promoting effects of bioactive compounds found in oil processing by-products, and it also explores the food and non-food applications of these by-products. Several oilseeds, vegetables, and fruits are cultivated for their oils and fats, wherein the oil extraction industry generates a huge amount of waste (meal or cake). The valorisation of this waste would be very beneficial not only from the economic and environmental perspectives, but also for the potential applications in food, cosmetics and pharmaceutical industries, in which phytochemicals derived from vegetable oil and oilseed processing by-products...
Science and Technology Against Microbial Pathogens
The aim of this book is to disseminate the most recent research in science and technology against microbial pathogens presented at the first edition of the ICAR Conference Series (ICAR2010) held in Valladolid, Spain, in November 2010. This volume is a compilation of 86 chapters written by active researchers that offer information and experiences and afford critical insights into anti-microbe strategies in a general context marked by the threat posed by the increasing antimicrobial resistance of pathogenic microorganisms. "Anti" is here taken in a wide sense as "against cell cycle, adhesion, or communication," and when harmful for the human health (infectious diseases, chemotherapy etc.) and ...
