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With people living longer all over the world, ageing has been framed as a socio-economic problem. In Brazil, older people are expected to remain healthy and autonomous while actively participating in society. Based on ethnographic research in São Paulo, Ageing with Smartphones in Urban Brazil shows how older people in a middle-class neighbourhood conciliate these expectations with the freedom and pleasures reserved for the Third Age. Work is what bonds this community together, providing a sense of dignity and citizenship. Smartphones have become of great importance to the residents as they search for and engage in new forms of work and hobbies. Connected by a digital network, they work as c...
The smartphone is often literally right in front of our nose, so you would think we would know what it is. But do we? To find out, 11 anthropologists each spent 16 months living in communities in Africa, Asia, Europe and South America, focusing on the take up of smartphones by older people. Their research reveals that smartphones are technology for everyone, not just for the young. The Global Smartphone presents a series of original perspectives deriving from this global and comparative research project. Smartphones have become as much a place within which we live as a device we use to provide ‘perpetual opportunism’, as they are always with us. The authors show how the smartphone is mor...
In our highly interconnected and globalized world, people often pursue their aspirations in multiple places. Yet in public and scholarly debates, aspirations are often seen as the realm of younger, mobile generations, since they are assumed to hold the greatest potential for shaping the future. This volume flips this perspective on its head by exploring how aspirations are constructed from the vantage point of later life, and shows how they are pursued across time, space, and generations. The aspirations of older people are diverse, and relate not only to aging itself but also to planning the next generation’s future, preparing an "ideal" retirement, searching for intimacy and self-realization, and confronting death and afterlives. Aspiring in Later Life brings together rich ethnographic cases from different regions of the world, offering original insights into how aspirations shift over the course of life and how they are pursued in contexts of translocal mobility. This book is also freely available online as an open-access digital edition. Download the open access book here.
There are not many books about how people get younger. It doesn’t happen very often. But Ageing with Smartphones in Ireland documents a radical change in the experience of ageing. Based on two ethnographies, one within Dublin and the other from the Dublin region, the book shows that people, rather than seeing themselves as old, focus on crafting a new life in retirement. Our research participants apply new ideals of sustainability both to themselves and to their environment. They go for long walks, play bridge, do yoga and keep as healthy as possible. As part of Ireland’s mainstream middle class, they may have more time than the young to embrace green ideals and more money to move to ene...
Older adults in Japan, one of the most ageing countries in the world, are starting to adopt the smartphone. What does this mean for friendship, gendered labour, multigenerational living, internal migration, health and indeed purpose in life (ikigai)? Based on 16 months of ethnographic research in urban Kyoto and in rural Kōchi Prefecture, Ageing with Smartphones in Japan follows people as they navigate social and personal shifts post-retirement. Examining how older women and men negotiate oppressive structures within society, the smartphone emerges as both challenging and perpetuating gender-based norms around care. In witnessing the response of older adults to the wider context of societal...
‘Who am I at this (st)age? Where am I and where should I be, and how and where should I live?’ These questions, which individuals ask themselves throughout their lives, are among the central themes of this book, which presents an anthropological account of the everyday experiences of age and ageing in an inner-city neighbourhood in Milan, and in places and spaces beyond. Ageing with Smartphones in Urban Italy explores ageing and digital technologies amidst a backdrop of rapid global technological innovation, including mHealth (mobile health) and smart cities, and a number of wider socio-economic and technological transformations that have brought about significant changes in how people l...
Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.
The internet has fundamentally transformed society in the past 25 years, yet existing theories of mass or interpersonal communication do not work well in understanding a digital world. Nor has this understanding been helped by disciplinary specialization and a continual focus on the latest innovations. Ralph Schroeder takes a longer-term view, synthesizing perspectives and findings from various social science disciplines in four countries: the United States, Sweden, India and China. His comparison highlights, among other observations, that smartphones are in many respects more important than PC-based internet uses. Social Theory after the Internet focuses on everyday uses and effects of the ...
Hoarding has largely been approached from a psychological and universal perspective, and decluttering from an aesthetic and ecological one, while little work has been done to think about the cultural and global economic aspects of these phenomena. Of Hoarding and Housekeeping provides an anthropological, global, and comparative angle to the understanding of hoarding and decluttering using cases from a variety of countries including US, Japan, India, Cameroon, and Argentina. Focusing on the house, with careful attention to material flows in and out, this book examines practices of accumulation, storage, decluttering, and waste as practices of kinship and the objects themselves as material kin.
Within a digital context in contemporary consumer societies, Curating Digital Lives: Consumer Cultures, Digital Platforms, and Everyday Practices draws on practice theories to explore Chinese urban residents’ lived experiences of digital platforms in their ordinary lives, mapping digital geographies of consumption at micro scales. Using the conception of “curation,” this book teases out the engagements of different types of digital platforms and devices within daily practices to understand the connections between local cultures and the global development of digital technologies. The empirical discussions in this book address how urban residents curate their digital geographies of consu...