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The Merriam-Webster Dictionary
New edition! A handy, reliable, and authoritative dictionary of words most frequently used in Englis. More than 75,000 definitions, 2,000 new word entries, and more than 150 illustrations. Expanded special features include a Handbook of Style, Basic English Grammar, Irregular English Verbs and a Guid eto Common Verb Collocations (both essential for ESL), and a new Overview of the Internet.
The Mass Audience
In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of "audience." They question the utility of the mass audience concept, characterizing it as insensitive to differenc...
