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First published in 2000. This is Volume 9, No 2 of the Journal of Consumer Psychology. Although there is growing interest in cultural differences in consumer behavior, focused and systematic consumer research on the topic is still in its infancy. The contributors to this special issue address the conceptual and methodological issues that are central to conducting cross-cultural research, including selecting or blending emic and etic research approaches, achieving measurement equivalence, expanding the cultural constructs and geographical regions under investigation, and understanding mediating processes. In the process, they review the progress that has been made in addressing these issues in consumer psychology and suggest a number of priorities for future research in this important domain.
While demographic change may seem slow and unnoticeable, its impact on the economic, social, and political future of a country is profound. This is particularly evident in Italy, the third oldest country in the world after Monaco and Japan. Growing longevity and the coexistence of multiple generations within families, organizations, and markets require a rethinking of education and integration policies. Embracing a demographic perspective can facilitate the development of innovative public policies and sustainable business strategies.
A social psychologist uncovers the psychological basis of the "laziness lie," which originated with the Puritans and has ultimately created blurred boundaries between work and life with modern technologies and offers advice for not succumbing to societal pressure to "do more."
Social network analysis has transformed the study of organizations over the past 30 years.
In this book, translated into English for the first time, Lelio Demichelis takes on a modern perspective of the concept/process of alienation. This concept—much more profound and widespread today than first described and denounced by Marx—has largely been forgotten and erased. Using the characters of Narcissus, Pygmalion and Prometheus, the author reinterprets and updates Marx, Nietzsche, Anders, Foucault and, in particular, critical theory and the Frankfurt School views on an administered society (where everything is automated and engineered, manifest today in algorithms, AI, machine learning and social networking) showing that, in a world where old and new forms of alienation come together, man is increasingly led to delegate (i.e. alienate) sovereignty, freedom, responsibility and the awareness of being alive.
This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
This highly accessible book brings together the insights of leading academics and researchers to promote a better understanding of the role of private equity providers in the development of growth-oriented start-ups and the management of growth processes.
Any organization worth its salt would have a thriving story to tell. The COVID-19 pandemic has brought incredibly disruptive challenges to organizations worldwide. Lest be labeled as wanting because of the magnitude of the problems that beset, business and educational organizations must take it upon themselves to discover and present to the world the novel management practices that arose out of the problems that these organizations have experienced. This book provides management cases that deal with the organization’s implicit challenges and, at the same time, the best practices that have positively affected the growth of the business or organizational enterprise. Educators and trainers of...
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each oth...
Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.