Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Direito de Autor e Publicidade
A evolução dos meios de comunicação, por meio da revolução digital, foi acompanhada por uma mudança sócio-comportamental no consumo de informações. Este novo contexto impactou profundamente a dinâmica das marcas se comunicarem com seu público, fazendo surgir uma "nova" forma de Publicidade, baseada nas modernas ferramentas de interatividade e compartilhamento de conteúdos. A "digitalização" das relações sociais tem trazido constantes questionamentos ao universo jurídico, e o entroncamento entre o Direito de Autor e atividade publicitária não restaria indiferente. A proposta deste livro, portanto, é destacar quais são estes pontos de tensão mais prementes para, ao fim, esboçar breves linhas de um sistema que harmonize e faça convergir os interesses dos criativos publicitários, das marcas anunciantes e da Sociedade da Informação.
Digital Influencers e Social Media
"Como síntese do exposto, explicam os autores em suas considerações finais, que há uma nova organização: 'o mercado de consumo digital, pautado em novos arranjos contratuais, desenvolvimento do comércio eletrônico, veiculação de publicidade digital – em especial com a utilização massiva de marketing de influência –, emprego da inteligência artificial, tratamento de dados pessoais dos consumidores, criação de perfis digitais de consumo e bens digitais ofertados no mercado de consumo. Os digital influencers atuam nas redes sociais pelo contato direto e pessoal com o público, criando uma relação de proximidade por meio da utilização de meios informais especialmente, med...
Gaussian Processes for Machine Learning
A comprehensive and self-contained introduction to Gaussian processes, which provide a principled, practical, probabilistic approach to learning in kernel machines. Gaussian processes (GPs) provide a principled, practical, probabilistic approach to learning in kernel machines. GPs have received increased attention in the machine-learning community over the past decade, and this book provides a long-needed systematic and unified treatment of theoretical and practical aspects of GPs in machine learning. The treatment is comprehensive and self-contained, targeted at researchers and students in machine learning and applied statistics. The book deals with the supervised-learning problem for both ...
Rhodolith/Maërl Beds: A Global Perspective
Rhodolith beds are recognized internationally as a unique ecosystem, and they are the focus of this interdisciplinary book. These marine beds occur worldwide, from the tropics to the poles, ranging in depth from intertidal to deep subtidal habitats and they are also represented in extensive fossil deposits. In the light of international interest in rhodoliths and maerl concerning their role in coastal ecosystems and with respect to biodiversity, fisheries, and the production of sediment, this book provides the most comprehensive view possible. As readers will discover, rhodoliths/maerl are fundamental to a range of ecological processes, acting as ecosystem engineers including playing key roles in recruitment and providing nursery habitats. Rhodoliths/maerl have been used commercially in some parts of the world, and they are understood to be vulnerable to coastal modifications and human-induced change, and hence their status may serve as an indicator of ecosystem health. Rhodoliths/maerl contribute to global carbon budgets although the extent remains to be evaluated, as do the potential impacts of changing global climates and ocean acidification.
Accelerated Partial Breast Irradiation
Accelerated partial breast irradiation (APBI) is being rapidly introduced into the clinical management of early breast cancer. APBI, in fact, encompasses a number of different techniques and approaches that include brachytherapy, intraoperative, and external beam techniques. There is currently no single source that describes these techniques and their clinical implementation. This text is a concise handbook designed to assist the clinician in the implementation of APBI. This includes a review of the principles that underlie APBI, a practical and detailed description of each technique for APBI, a review of current clinical results of APBI, and a review of the incidence and management of treatment related complications.
Adaptive Radiation Therapy
Modern medical imaging and radiation therapy technologies are so complex and computer driven that it is difficult for physicians and technologists to know exactly what is happening at the point-of-care. Medical physicists responsible for filling this gap in knowledge must stay abreast of the latest advances at the intersection of medical imaging an
Religious Changes and Cultural Transformations in the Early Modern Western Sephardic Communities
From the sixteenth century on, hundreds of Portuguese New Christians began to flow to Venice and Livorno in Italy, and to Amsterdam and Hamburg in northwest Europe. In those cities and later in London, Bordeaux, and Bayonne as well, Iberian conversos established their own Jewish communities, openly adhering to Judaism. Despite the features these communities shared with other confessional groups in exile, what set them apart was very significant. In contrast to other European confessional communities, whose religious affiliation was uninterrupted, the Western Sephardic Jews came to Judaism after a separation of generations from the religion of their ancestors. In this edited volume, several experts in the field detail the religious and cultural changes that occurred in the Early Modern Western Sephardic communities. "Highly recommended for all academic and Jewish libraries." - David B Levy, Touro College, NYC, in: Association of Jewish Libraries News and Reviews 1.2 (2019)
Dams, Displacement, and the Delusion of Development
Cahora Bassa Dam on the Zambezi River, built in the early 1970s during the final years of Portuguese rule, was the last major infrastructure project constructed in Africa during the turbulent era of decolonization. Engineers and hydrologists praised the dam for its technical complexity and the skills required to construct what was then the world’s fifth-largest mega-dam. Portuguese colonial officials cited benefits they expected from the dam—from expansion of irrigated farming and European settlement, to improved transportation throughout the Zambezi River Valley, to reduced flooding in this area of unpredictable rainfall. “The project, however, actually resulted in cascading layers of...
Index Medicus
Vols. for 1963- include as pt. 2 of the Jan. issue: Medical subject headings.
