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Crammed with facts and fascinating case studies, "Fashion Brands" explains how marketers and branding experts have turned clothes and accessories into objects of desire. This edition covers fashion bloggers and the rise of celebrity-endorsed products.
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Edited by Patrick Remy. Text by Lisa Lovatt-Smith.
This book covers a cult trend in Tokyo -- the trading photographic of self-portraits. It is a new way of communicating among young Japanese women with cameras; their new nickname is "kubi kara camera zoku" (the crowd with a camera around the neck). Their spokeswoman is Hiromix, the spiritual daughter of Nobuyoshi Araki. Born in 1976, she knows well that her youth won't last forever; she therefore pins it clown through her camera lense. Her world is made of self-portra its, friends, fashion, and visions of Tokyo. It's a world of colors and innocence. It's her world of today.
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